Canelo Promotions
194th of 336 by clientsPromoterSaúl 'Canelo' ÁlvarezGuadalajaraFounded 2018
On our board
the clients we track and their measured attentionTracked clients
1
on our board
Client earnings
$181.8M
salary + endorsements
Client value
$20.5M
implied
Client attention
2.8M
12 mo
Social reach
425.7M
per year
Top sport
Combat
UFC / Boxing
The business
approximate estimates, Forbes-anchoredEst. annual revenue
$238.6M
commission-based
Est. EBITDA
$51.3M
21.5% margin
Est. enterprise value
$541.3M
10.5× EBITDA
Contract value u. mgmt
$191.6M
implied book
Est. total clients
1
we cover 95.0%
Headcount
2
1 certified agents
Revenue / client
$238.6M
Est. client earnings
$20.9M
$20.9M / athlete
Databall Agency Index
a composite of scale, attention, star power, commercial pull and efficiency79.1
Index · #43 overall
Scale99
Attention82
Star power82
Commercial5
Efficiency100
Monetization FBusiness risk F0.3% of agency attention
League mix
by share of client earnings
Athletes
Sort
| # | Athlete | Team | League | Q | Views | VOE | Mom | Earn |
|---|---|---|---|---|---|---|---|---|
| 1 |   Canelo Alvarez Fighter | Individual | Boxing (Pro) | 94 | 2.8M | +598.0K | 44% | $181.8M |