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Active athletes by weekly heat — attention against their own baseline, not raw size.

#	Who	League	Age	52 weeks	Social over exp	Wiki over exp	vs normal	Expected	Sport rk
1	Ronald AraujoAraujo FC BarcelonaBAR	La Liga	27		+74.9M	+178.4K	25×+	6.7K	#311
2	Bruno GuimaraesGuimaraes ArsenalARS	EPL	29		+32.3M	+76.9K	11.8×	7.1K	#267
3	Yan DiomandeDiomande Real Madrid CFRMA	La Liga	20		+30.6M	+72.7K	7.4×	11.3K	#112
4	Will LankshearLankshear MiddlesbroughMiddlesbrough	EFL Championship	21		+17.9M	+42.6K	25×+	1.5K	#1102
5	Sophie CunninghamCunningham Indiana FeverIND	WNBA	30		+16.9M	+105.5K	6.5×	19.1K	#14
6	Carson BeckBeck Arizona CardinalsARI	NFL	24		+9.7M	+60.9K	9.3×	7.4K	#30
7	Youri TielemansTielemans Aston VillaAVL	EPL	29		+8.4M	+20.1K	5.3×	4.7K	#249
8	Manor SolomonSolomon Leeds UnitedLEE	EPL	27		+7.7M	+18.4K	6.0×	3.7K	#567
9	James TraffordTrafford Manchester CityMCI	EPL	24		+6.8M	+16.1K	2.9×	8.6K	#192
10	Georges MikautadzeMikautadze Villarreal CFVIL	La Liga	26		+6.4M	+15.2K	6.1×	3.0K	#717

Clubs, franchises and national sides against their own normal week.

#	Who	League	Age	52 weeks	Social over exp	Wiki over exp	vs normal	Expected	Sport rk
1	TrabzonsporTS Süper LigSLSoccer	Süper Lig	—		+13.8M	+72.4K	13.8×	5.6K	—
2	Real Madrid CFRMA La LigaLLSoccer	La Liga	—		+9.4M	+49.6K	1.8×	65.8K	—
3	Chelsea FCCHE EPLEPLSoccer	EPL	—		+9.2M	+48.3K	1.8×	61.1K	—
4	Aston VillaAVL EPLEPLSoccer	EPL	—		+7.5M	+39.6K	2.4×	28.4K	—
5	Paris Saint-Germain FCPSG Ligue 1L1Soccer	Ligue 1	—		+5.4M	+28.2K	1.7×	37.9K	—
6	Newcastle United FCNEW EPLEPLSoccer	EPL	—		+5.3M	+27.8K	2.1×	25.7K	—
7	Los Angeles LakersLAL NBANBABasketball	NBA	—		+5.2M	+24.8K	2.0×	24.5K	—
8	Manchester UnitedMNU EPLEPLSoccer	EPL	—		+5.1M	+26.6K	1.3×	81.5K	—
9	Liverpool FCLIV EPLEPLSoccer	EPL	—		+4.8M	+25.4K	1.4×	60.1K	—
10	Manchester CityMCI EPLEPLSoccer	EPL	—		+4.6M	+24.3K	1.4×	56.2K	—

Competitions against their own calendar.

#	Who	League	Age	52 weeks	Social over exp	Wiki over exp	vs normal	Expected	Sport rk
1	UEFA Champions LeagueUCL Soccer	UEFA Champions League	—		+7.9M	+70.6K	2.0×	70.1K	—
2	Süper LigSL Soccer	Süper Lig	—		+3.6M	+8.9K	2.1×	8.0K	—
3	USL ChampionshipUC Soccer	USL Championship	—		+1.8M	+3.8K	1.4×	10.8K	—
4	Liga MXLM Soccer	Liga MX	—		+1.3M	+475	1.0×	10.8K	—
5	Scottish PremiershipSP Soccer	Scottish Premiership	—		+963.8K	−2.4K	0.8×	12.4K	—
6	LIV GolfLG Golf	LIV Golf	—		+907.7K	+2.9K	1.6×	5.3K	—
7	J1 LeagueJL Soccer	J1 League	—		+771.4K	+1.4K	1.2×	6.0K	—
8	M Malaysia Super LeagueMSL Soccer	Malaysia Super League	—		+758.4K	+2.8K	2.0×	2.8K	—
9	EredivisieERE Soccer	Eredivisie	—		+743.1K	−888	0.9×	9.8K	—
10	IndyCar SeriesIS Motorsport	IndyCar Series	—		+595.0K	−266	1.0×	6.8K	—

Coaches, executives and media, measured identically.

#	Who	League	Age	52 weeks	Social over exp	Wiki over exp	vs normal	Expected	Sport rk
1	Gianni InfantinoInfantino FIFAFIFA	FIFA WC	56		+34.0M	+81.0K	7.0×	13.5K	#5
2	Matthias JaissleJaissle Newcastle United FCNEW	EPL	38		+10.7M	+25.4K	16.6×	1.6K	#87
3	Mike LaFleurLaFleur Arizona CardinalsARI	NFL	39		+4.4M	+27.2K	9.0×	3.4K	#61
4	Mike TomlinTomlin Pittsburgh SteelersPIT	NFL	54		+1.4M	+8.9K	1.8×	10.7K	#7
5	Mike MacdonaldMacdonald Seattle SeahawksSEA	NFL	39		+1.4M	+8.5K	2.4×	6.0K	#12
6	Stephanie WhiteWhite Indiana FeverIND	WNBA	49		+1.3M	+8.4K	3.8×	3.0K	#43
7	Matt LaFleurLaFleur Green Bay PackersGNB	NFL	47		+1.1M	+7.0K	2.4×	5.0K	#31
8	D Dave CanalesCanales Carolina PanthersCAR	NFL	45		+1.0M	+6.3K	3.1×	3.0K	#70
9	Cathy EngelbertEngelbert WNBAWNBA	WNBA	62		+885.8K	+5.5K	5.2×	1.3K	#58
10	Becky HammonHammon Las Vegas AcesLVA	WNBA	49		+797.4K	+5.0K	2.4×	3.7K	#28

Retired, departed and all-time names still drawing a crowd.

#	Who	League	Age	52 weeks	Social over exp	Wiki over exp	vs normal	Expected	Sport rk
1	Luke KuechlyKuechly Carolina PanthersCAR	NFL	35		+19.8M	+123.8K	17.8×	7.4K	#87
2	Adam VinatieriVinatieri Indianapolis ColtsIND	NFL	54		+11.7M	+72.9K	20.1×	3.8K	#87
3	Larry FitzgeraldFitzgerald Arizona CardinalsARI	NFL	43		+11.1M	+69.1K	9.9×	7.8K	#41
4	Drew BreesBrees New Orleans SaintsNOR	NFL	48		+9.8M	+61.0K	4.8×	15.9K	#14
5	Monta EllisEllis Golden State WarriorsGSW	NBA	41		+4.1M	+9.2K	5.1×	2.3K	#139
6	Sepp BlatterBlatter	EPL	90		+3.1M	+7.5K	2.7×	4.3K	#94
7	Chase UtleyUtley Los Angeles DodgersLAD	MLB	48		+2.4M	+44.1K	18.9×	2.5K	#57
8	D Dwight YorkeYorke Manchester UnitedMNU	EPL	55		+1.6M	+3.9K	1.4×	8.9K	#71
9	Morten AndersenAndersen Atlanta FalconsATL	NFL	66		+1.4M	+8.9K	6.0×	1.8K	#189
10	M Michael SpinksSpinks	Boxing (Pro)	70		+1.2M	+8.0K	3.9×	2.8K	#24