Mercedes Junior Programme
245th of 336 by clientsAcademyMercedes-AMG PetronasBrackleyFounded 2010Backed by Mercedes-Benz Group
On our board
the clients we track and their measured attentionTracked clients
1
on our board
Client earnings
$8.6M
salary + endorsements
Client value
$62.7M
implied
Client attention
2.3M
12 mo
Social reach
696.9M
per year
Top sport
Motorsport
Formula 1
The business
approximate estimates, Forbes-anchoredEst. annual revenue
—
commission-based
Est. EBITDA
—
46.0% margin
Est. enterprise value
—
7.0× EBITDA
Contract value u. mgmt
$8.9M
implied book
Est. total clients
1
we cover 95.5%
Headcount
1
1 certified agents
Revenue / client
—
Est. client earnings
$62.6M
$62.6M / athlete
Databall Agency Index
a composite of scale, attention, star power, commercial pull and efficiency34.3
Index · #225 overall
Scale2
Attention76
Star power82
Commercial6
Efficiency2
Monetization FBusiness risk F0.2% of agency attention
League mix
by share of client earnings
Athletes
Sort
| # | Athlete | Team | League | Q | Views | VOE | Mom | Earn |
|---|---|---|---|---|---|---|---|---|
| 1 |   Kimi Antonelli Driver | Mercedes | F1 | 95 | 2.3M | +2.3M | 100% | $8.6M |