N
NHL
Rankings Across Categories
raw value · rank · percentile · gradeAttention
Wiki Views
1.6M
2nd SpB
Attention Share
55.5%
2nd SpC+
Social Followers
140.0M
2nd SpC+
Avg TV Audience
550.0K
2nd SpC+
Fan Universe
135.0M
2nd SpC+
Business
Revenue
$6.8B
2nd SpC+
Franchise Value
$44.3B
2nd SpC+
Avg Revenue / Team
$212.5M
2nd SpC+
Ranked within 10 in Hockey · 459 across all leagues
Standings
top teams by attention · 43 trackedRanked by title odds
| # | Club | Title odds | Win % | Q Lg | Views / yr | VOE × | Momentum | Y/Y | Revenue | Value | Tracked |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 10% | 67% | 98 | 537.7K | 1.5× | — | — | — | — | 48 | |
| 2 | 9% | 61% | 95 | 344.5K | 1.2× | — | — | — | — | 24 | |
| 3 | 8% | 65% | 95.5 | 1.0M | 3.2× | — | — | — | — | 55 | |
| 4 | 8% | 61% | 91.3 | 320.0K | 1.2× | — | — | — | — | 50 | |
| 5 | 7% | 61% | 90.6 | 486.2K | 1.6× | — | — | — | — | 70 | |
| 6 | 7% | 54% | 88 | 328.7K | 1.1× | — | — | — | — | 35 | |
| 7 | 6% | 56% | 85 | 427.0K | 1.4× | — | — | — | — | 34 | |
| 8 | 6% | 52% | 82.2 | 1.2M | 1.9× | — | — | — | — | 23 | |
| 9 | 6% | 50% | 84 | 480.4K | 1.2× | — | — | — | — | 29 | |
| 10 | 6% | 59% | 88.9 | 968.8K | 1.6× | — | — | — | — | 34 |
Top Players
active players, by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Club | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | G | A | P | SOG | TOI | Corsi% | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 | ![]() ![]() Macklin CelebriniCelebrini | MVP | San Jose Sharks | F | 20 | 9.8 | 19 | 6 | 1%100 | 45100 | 7099 | 115100 | 287100 | 21.390 | — | 1100 | 1.3M | 108.0M | -67% | -51% | 0.2× | $12.3M | $11.4M | $864.0K |
| 2 | ![]() ![]() Connor McDavidMcDavid | MVP | Edmonton Oilers | C | 29 | 9.8 | 8 | 10 | 1%100 | 48100 | 90100 | 138100 | 306100 | 2396 | 0.588 | 1100 | 948.6K | 75.9M | -67% | -66% | 0.3× | $17.3M | $15.2M | $2.1M |
| 3 | ![]() ![]() Nathan MacKinnonMacKinnon | MVP | Colorado Avalanche | C | 31 | 9.8 | 1 | 26 | 1%100 | 53100 | 74100 | 127100 | 350100 | 22.393 | 0.697 | 1100 | 513.2K | 41.1M | -78% | -80% | 0.2× | $11.5M | $10.7M | $885.7K |
| 4 | ![]() ![]() Jack HughesHughes | MVP | New Jersey Devils | C | 25 | 9.7 | 42 | 2 | 1%40 | 2793 | 5097 | 7796 | 22897 | 21.390 | 0.691 | 0.940 | 2.6M | 209.3M | -90% | -65% | 0.5× | $16.8M | $13.7M | $3.1M |
| 5 | ![]() ![]() Sidney CrosbyCrosby | MVP | Pittsburgh Penguins | C | 39 | 9.7 | 46 | 3 | 1%100 | 2994 | 4595 | 7495 | 16083 | 19.277 | 0.563 | 1100 | 1.9M | 151.8M | -71% | -68% | 0.3× | $14.4M | $11.4M | $3.0M |
| 6 | ![]() ![]() Quinn HughesHughes | All-League | Minnesota Wild | D | 26 | 9.7 | 98 | 5 | 1%100 | 752 | 6999 | 7696 | 18791 | 27.7100 | 0.583 | 1100 | 1.5M | 123.4M | -86% | -73% | 0.2× | $16.6M | $14.4M | $2.1M |
| 7 | ![]() ![]() Nick SuzukiSuzuki | All-League | Montreal Canadiens | C | 27 | 9.6 | 9 | 20 | 1%100 | 2994 | 7299 | 10199 | 18390 | 20.887 | 0.578 | 1100 | 681.9K | 54.6M | -81% | -89% | 0.1× | $12.9M | $11.9M | $1.0M |
| 8 | ![]() ![]() Cale MakarMakar | All-League | Colorado Avalanche | D | 27 | 9.6 | 3 | 37 | 1%100 | 2084 | 5998 | 7997 | 19993 | 24.899 | 0.590 | 1100 | 408.8K | 32.7M | -54% | -54% | 0.1× | $9.5M | $8.7M | $733.7K |
| 9 | ![]() ![]() Cole CaufieldCaufield | All-League | Montreal Canadiens | RW | 25 | 9.5 | 16 | 38 | 1%100 | 51100 | 3790 | 8898 | 25898 | 18.268 | — | 1100 | 466.7K | 37.3M | -79% | -91% | 0.1× | $7.2M | $6.6M | $609.4K |
| 10 | ![]() ![]() Lane HutsonHutson | All-League | Montreal Canadiens | D | 22 | 9.5 | 10 | 48 | 1%100 | 1267 | 6699 | 7896 | 12469 | 23.897 | 0.579 | 1100 | 401.7K | 32.1M | -76% | -88% | 0.2× | $4.5M | $4.1M | $363.5K |
| 11 | ![]() ![]() Leon DraisaitlDraisaitl | All-League | Edmonton Oilers | C | 30 | 9.5 | 12 | 79 | 1%45 | 3597 | 6299 | 9799 | 18690 | 21.691 | 0.584 | 1.045 | 281.2K | 22.5M | -70% | -63% | 0.1× | $6.7M | $6.1M | $637.8K |
| 12 | ![]() ![]() Nikita KucherovKucherov | All-League | Tampa Bay Lightning | RW | 33 | 9.5 | 6 | 118 | 1%100 | 4499 | 86100 | 130100 | 23198 | 20.384 | 0.694 | 1100 | 199.6K | 16.0M | -59% | -76% | 0.2× | $4.7M | $4.3M | $357.8K |
| 13 | ![]() ![]() Connor BedardBedard | All-League | Chicago Blackhawks | C | 21 | 9.4 | 155 | 25 | 1%100 | 3095 | 4595 | 7596 | 22697 | 20.987 | 0.48 | 1100 | 546.8K | 43.7M | -45% | -23% | 0.2× | $6.8M | $6.2M | $655.8K |
| 14 | ![]() ![]() Matthew SchaeferSchaefer | All-League | New York Islanders | D | 19 | 9.4 | 66 | 24 | 1%100 | 2388 | 3689 | 5989 | 22296 | 24.799 | 0.564 | 1100 | 534.7K | 42.8M | -69% | -66% | 0.1× | $3.3M | $3.0M | $321.6K |
| 15 | ![]() ![]() Jack EichelEichel | All-League | Vegas Golden Knights | C | 29 | 9.4 | 27 | 51 | 1%100 | 2793 | 6399 | 9098 | 26098 | 21.289 | 0.587 | 1100 | 330.2K | 26.4M | -80% | -88% | 0.2× | $6.3M | $5.8M | $599.6K |
Attention KPIs
reach, audience, and fan base · last 12 monthsViews, 12 mo
1.6M
Wikipedia, as an entity
#20
140.0M
Social followers
all clubs
#22
135.0M
Total fan universe
all fans
#21
45.0M
Avid fans
90.0M casual
#24
65.0M
Unique viewers
the season
#33
550.0K
Avg TV audience
per event
#94
17.3K
Avg attendance
per event
Above baseline
1.1×
vs expected
Momentum
55%
percentile
Year on year
-1.9%
vs last 12 mo
Business KPIs
revenue, value, media, and labor#5in economics, all leaguesof 204
#5
$6.8B
Total revenue
annual
#7
$680.0M
Operating profit
#5
$44.3B
Combined value
franchises
#16
$212.5M
Avg revenue / team
per club
Media rights
—
annual
Commercial rev
—
sponsorship
Matchday rev
—
gate
#5
$95.5M
Salary cap
per team
#82
50%
Wage-to-revenue
players' share
Avg player salary
$3.5M
per player
rank = among 204 leagues
Talent vs attention
who's over- and under-exposed for their leveltalent percentile vs attention · 150
Where this league stands
growth and rank among the fieldRank among sports & leagues
8th
of 51 sports
28th
of 462 leagues
—
year on year
Faces of the league
United States
































