
10Lionel Messi
Relevance1st in league · 1st in sport · 1st in world
Social Impressions7,230MPage Views15.3MYoY Momentum98% 🔥🔥🔥
Rankings Across Categories
league rank · tap for raw · percentile · grade · sport / globalRanked within MLS · tap any category for raw value, percentile, grade and league / sport / global ranks.
Messi's attention and performance sit in line — fairly valued within MLS.
Performance
value · rank · percentile · grade — all within-leagueBox score
Ranked among 456 qualified MLS players · totals
| Goals | Assists | Apps | Min | Shots | Key Pass† | Pass%† | |
|---|---|---|---|---|---|---|---|
| Value | 29 | 16 | 28 | 2421 | 157 | — | — |
| Rank | #1 | #2 | #196 | #107 | #1 | — | — |
| Pctl | 100 | 100 | 57 | 77 | 100 | — | — |
| Grade | A+ | A+ | C | C+ | A+ | — | — |
† Key Pass — passing table not scraped
† Pass% — passing table not scraped
Advanced
Ranked among 456 qualified MLS players · totals
| xG† | xA† | npxG/90† | Prog Pass† | Duel%† | Avail | |
|---|---|---|---|---|---|---|
| Value | — | — | — | — | — | 0.99 |
| Rank | — | — | — | — | — | #106 |
| Pctl | — | — | — | — | — | 77 |
| Grade | — | — | — | — | — | C+ |
† xG — advanced soccer not in the vendor feed
† xA — advanced soccer not in the vendor feed
† npxG/90 — advanced soccer not in the vendor feed
† Prog Pass — passing table not scraped
† Duel% — defense table not scraped
Attention KPIs
Wikipedia + social, last 12 monthsWiki Views
Wiki views / yr
15.3M
All-time search
134.7M
Stabilized / yr
9.8M
90-day views
9.7M
Spike views
5.5M
Over expected
+3.3M
Social
Social viewers
1.0B
TV audience
894.3M
Unique reach
1.2B
Momentum
Momentum
155.5%
Momentum vs league
#18
Year over year
365.0%
Week heat
#19349
Month heat
#276
Year heat
#3
VOE week
−144.2K
VOE month
−423.7K
VOE year
+3.3M
Earnings & Business
annual estimates · actual salary where knownSalary
$28.0M
actual
% of Team Payroll
—
Endorsement
$107.3M
Endorse % of Earnings
79%
Earnings Estimate
$135.3M
salary + endorsements
Earnings rank #2 global· #2 soccer· marketability #2
Awards Race
MVP odds
17.6%
MVP rank
#1
Champ equity
3.3%
Player Visualizer
talent × attention · top 25 at his position shown as headshotsTeammates & Front Office
top 7 by Q score · plus coach
8.37Rodrigo De Paul
MF
8.351Dayne St. Clair
GK
6.382Rocco Ríos Novo
GK
B6.1238
Baltasar Rodríguez
MF
4.6195Gonzalo Luján
DF
Upcoming games
this player's club · rated by projected drawOct 24@New York Red Bulls5.04:30p · 980K
Oct 28vs
FC Cincinnati5.07:30p · 980K
FC Cincinnati5.07:30p · 980KNov 1@
New England Revolution5.36:00p · 1.1M
New England Revolution5.36:00p · 1.1MNov 7vs
Charlotte FC5.14:00p · 1.0M
Charlotte FC5.14:00p · 1.0MSeason by Season
calendar years · team as it was| Year | Team | Views | Y/Y | Rk Sport | Rk Global | Social |
|---|---|---|---|---|---|---|
| 2026partial | — | 13.7M | +82.8% | #1 | #2 | 6.8B |
| 2025 | — | 9.7M | -16.3% | #2 | #3 | 4.7B |
| 2024 | — | 11.6M | -46.0% | #2 | #4 | 5.9B |
| 2023 | — | 21.5M | -9.8% | #2 | #2 | 8.8B |
| 2022 | — | 23.8M | +74.7% | #2 | #2 | 8.8B |
| 2021 | — | 13.6M | +74.4% | #2 | #2 | 5.3B |
| 2020 | — | 7.8M | -16.4% | #3 | #10 | 3.6B |
| 2019 | — | 9.3M | -30.7% | #2 | #2 | 4.2B |
| 2018 | — | 13.5M | +31.0% | #2 | #2 | 5.5B |
| 2017 | — | 10.3M | -16.3% | #2 | #4 | 4.2B |
| 2016 | — | 12.3M | +144.7% | #1 | #2 | 4.7B |
| 2015partial | — | 5.0M | — | #2 | #4 | 2.1B |
GOAT tracker
Coming soon
Inter Miami CF