9.7Rory McIlroy
PGA TourPGA TourGolfer37 yr5'10" · 161 lbIrelandFrom Holywood, Northern IrelandSullivan Upper School
Rep: Excel Sports ManagementRelevance2nd in league · 2nd in sport · 88th in world
Social Impressions322.0MPage Views3.3MYoY Momentum9%
Rankings Across Categories
league rank · tap for raw · percentile · grade · sport / globalRanked within PGA Tour · tap any category for raw value, percentile, grade and league / sport / global ranks.
McIlroy's attention and performance sit in line — fairly valued within PGA Tour.
Performance
value · rank · percentile · grade — all within-leagueBox score
Ranked among 201 qualified PGA Tour players · per round
| Scoring Avg | Wins | Top-10s | Cut% | Drive Dist | GIR% | Putts/Rd | |
|---|---|---|---|---|---|---|---|
| Value | 69.6 | 1 | 4 | 0.583 | 328.9 | 67.5 | 31.5 |
| Rank | #44 | #6 | #17 | #10 | #2 | #67 | #77 |
| Pctl | 75 | 98 | 92 | 96 | 99 | 62 | 55 |
| Grade | C+ | A | B+ | A- | A | C | C |
Advanced
Ranked among 201 qualified PGA Tour players · per round
| SG: Total† | SG: OTT† | SG: APP† | SG: ARG† | SG: Putt† | |
|---|---|---|---|---|---|
| Value | — | — | — | — | — |
| Rank | — | — | — | — | — |
| Pctl | — | — | — | — | — |
| Grade | — | — | — | — | — |
† SG: Total — no strokes-gained feed
† SG: OTT — no strokes-gained feed
† SG: APP — no strokes-gained feed
† SG: ARG — no strokes-gained feed
† SG: Putt — no strokes-gained feed
Attention KPIs
Wikipedia + social, last 12 monthsWiki Views
Wiki views / yr
3.3M
All-time search
23.1M
Stabilized / yr
1.7M
90-day views
347.7K
Spike views
1.6M
Over expected
+1.3M
Social
Social viewers
98.4M
TV audience
127.6M
Unique reach
134.2M
Momentum
Momentum
-58.5%
Momentum vs league
#133
Year over year
-85.0%
Week heat
#18718
Month heat
#1824
Year heat
#48
VOE week
−24.4K
VOE month
−75.6K
VOE year
+1.3M
Earnings & Business
annual estimates · actual salary where knownSalary
$14.2M
actual
% of Team Payroll
—
Endorsement
$26.5M
Endorse % of Earnings
65%
Earnings Estimate
$40.8M
salary + endorsements
Earnings rank #36 global· #1 golf· marketability #27
Awards Race
MVP odds
0.1%
MVP rank
#15
Champ equity
—
Player Visualizer
talent × attention · top 25 at his position shown as headshotsTeammates & Front Office
top 7 by Q score · plus coachSeason by Season
calendar years · team as it was| Year | Team | Views | Y/Y | Rk Sport | Rk Global | Social |
|---|---|---|---|---|---|---|
| 2026partial | — | 2.8M | -36.6% | #1 | #56 | 329.1M |
| 2025 | — | 6.2M | +159.6% | #1 | #12 | 483.5M |
| 2024 | — | 2.4M | -15.6% | #4 | #156 | 213.4M |
| 2023 | — | 2.8M | +45.6% | #2 | #113 | 228.8M |
| 2022 | — | 1.9M | +54.6% | #3 | #191 | 159.3M |
| 2021 | — | 1.2M | +9.1% | #5 | #354 | 115.0M |
| 2020 | — | 1.1M | -28.8% | #5 | #333 | 111.9M |
| 2019 | — | 1.6M | +2.3% | #4 | #186 | 138.5M |
| 2018 | — | 1.6M | +55.5% | #5 | #185 | 132.0M |
| 2017 | — | 1.0M | -13.4% | #6 | #332 | 86.6M |
| 2016 | — | 1.2M | +186.4% | #5 | #269 | 93.8M |
| 2015partial | — | 406.7K | — | #6 | #405 | 36.6M |
GOAT tracker
Coming soon