AFC Ajax
NetherlandsRankings Across Categories
raw value · rank · percentile · gradeAttention
Social reach
165.8M
1st LgA
Star power
1.6M
4th LgB
Attention Share
9.3%
1st LgA
Social momentum
49.0%
12th LgC
Business
Payroll
$94M
1st LgA
Revenue
$170M
1st LgA
Franchise value
$619M
1st LgA
Ranked within 18 in Eredivisie · 3.5K across all sports
Team Performance
standings, percentile-graded within the league#215in economics, globalof 2,461#1in Eredivisie economicsof 18
Roster Stats Breakdown
13 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
196.0M
all platforms · year
#1
20.0M
Social followers
all platforms
#1
5.5M
Avid fans
13.8M casual
#1
1.7M
Avg TV / game
audience
#1
31.2K
Avg attendance
per game
Search & share
Wiki searches (year)
1.0M
Wikipedia
Attention share · league
0.3%
of league attention
Momentum & heat
Momentum
49%
percentile
Year over year
-3.9%
vs last year
Week heat rank
#96
spike vs expected
Month heat rank
#106
spike vs expected
Year heat rank
#624
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $37.4M
Commercial $73.1M
Matchday $59.5M
Revenue & value
#1
$170.0M
Revenue
annual
#1
$8.2M
Operating profit
annual
#1
$619.0M
Franchise value
estimated
Costs & attention capital
#1
$93.5M
Payroll
annual
rank = within Eredivisie (18 clubs)
Attention per $M revenue
6.1K
AFC Ajax draws 6.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly