AFC Ajax
Rankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
6.9
10th LgC-
Attention
Social reach
165.0M
1st LgA
Star power
1.6M
2nd LgB+
Attention Share
19.2%
1st LgA
Social momentum
49.0%
7th LgC
Business
Payroll
$94M
1st LgA
Revenue
$170M
1st LgA
Franchise value
$619M
1st LgA
Ranked within 18 in Eredivisie · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#215in economics, globalof 2,461#1in Eredivisie economicsof 18
Lineup on court
derived starting five · tap a playerSubstitutes
Derived from roster Q & position — not an official depth chart.
Front office & coaching
Michel
Coach · 119.8K views
Franchise legends
L
Louis van Gaal
Coach · 392.4K views
R
Rinus Michels
Coach · 166.7K views
Brian Laudrup
FW · 160.9K views
Roster Stats Breakdown
13 tracked · active roster by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | Goals | Assists | Apps | Min | Shots | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   Mika GodtsGodts | Start | FW,MF | 20 | 9.5 | 7 | — | 1%100 | 17100 | 12100 | 3283 | 267682 | 8097 | 1100 | — | — | — | — | — | — | — | — |
| 2 |   Wout WeghorstWeghorst | Start | FW | 34 | 8.3 | 71 | 5 | 1%45 | 893 | 485 | 2748 | 178444 | 5185 | 0.745 | 418.0K | 175.6M | 53% | 15% | 1.4× | $6.9M | $2.0M | $4.9M |
| 3 |  Davy KlaassenKlaassen | Start | MF | 33.4 | 8.2 | 46 | 19 | 1%45 | 687 | 264 | 2961 | 178044 | 2662 | 0.745 | 102.4K | 43.0M | 21% | -20% | 1.3× | $1.7M | $766.0K | $943.0K |
| 4 |   Maarten PaesPaes | Start | GK | 27 | 7.8 | 71 | — | 0%6 | 025 | 027 | 111 | 9906 | 07 | 0.46 | — | — | — | — | — | — | — | — |
| 5 |  Steven BerghuisBerghuis | Start | FW,MF | 33 | 7.1 | 153 | — | 0%13 | 476 | 264 | 1914 | 113413 | 4179 | 0.513 | — | — | — | — | — | — | — | — |
| 6 |  Jorthy MokioMokio | Start | MF,DF | 17 | 7 | 84 | — | 1%22 | 260 | 264 | 2642 | 132822 | 1746 | 0.522 | — | — | — | — | — | — | — | — |
| 7 |   Kasper DolbergDolberg | Start | FW | 28.8 | 6.9 | 170 | 15 | 0%11 | 370 | 376 | 2222 | 109510 | 2763 | 0.511 | 209.6K | 88.0M | 79% | 103% | 0.8× | $2.5M | $1.1M | $1.5M |
| 8 |   Josip ŠutaloŠutalo | Start | DF | 26.4 | 6.7 | 106 | 39 | 1%45 | 025 | 027 | 2430 | 180045 | 310 | 0.745 | 69.3K | 29.1M | 66% | 42% | 0.8× | $908.3K | $395.2K | $513.1K |
| 9 |  Anton GaaeiGaaei | Start | DF | 22 | 6.5 | 71 | — | 1%45 | 146 | 485 | 2642 | 179345 | 2763 | 0.745 | — | — | — | — | — | — | — | — |
| 10 |  Youri BaasBaas | Start | DF | 22 | 6.2 | 100 | — | 1%100 | 476 | 151 | 3174 | 275985 | 1643 | 1100 | — | — | — | — | — | — | — | — |
| 11 |  Owen WijndalWijndal | Start | DF | 25 | 5.6 | 153 | — | 1%24 | 146 | 027 | 1914 | 135024 | 1025 | 0.624 | — | — | — | — | — | — | — | — |
| 12 |  Rayane BounidaBounida | Rotation | FW | 19 | 5.6 | 193 | — | 0% | 1 | 5 | 22 | 832 | 37 | 0.3 | — | — | — | — | — | — | — | — |
| 13 |   Kō ItakuraItakura | Rotation | DF | 29.5 | 5 | 217 | 78 | 1%24 | 146 | 027 | 1812 | 134122 | 718 | 0.624 | 74.3K | 31.2M | 88% | 222% | 6.2× | $827.2K | $217.5K | $609.7K |
| 14 |   Oscar GloukhGloukh | Rotation | MF,FW | 21 | 4.9 | 23 | — | 1%35 | 687 | 693 | 2961 | 155933 | 4985 | 0.635 | — | — | — | — | — | — | — | — |
| 15 |  Kenneth TaylorTaylor | Rotation | MF | 23 | 4.9 | 106 | — | 1%20 | 260 | 485 | 157 | 127720 | 2662 | 0.520 | — | — | — | — | — | — | — | — |
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
196.6M
all platforms · year
#1
20.0M
Social followers
all platforms
#1
5.5M
Avid fans
13.8M casual
#1
1.7M
Avg TV / game
audience
#1
31.2K
Avg attendance
per game
Search & share
Wiki searches (year)
1.0M
Wikipedia
Attention share · league
0.3%
of league attention
Momentum & heat
Momentum
49%
percentile
Year over year
-3.8%
vs last year
Week heat rank
#209
spike vs expected
Month heat rank
#69
spike vs expected
Year heat rank
#694
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $37.4M
Commercial $73.1M
Matchday $59.5M
Revenue & value
#1
$170.0M
Revenue
annual
#1
$8.2M
Operating profit
annual
#1
$619.0M
Franchise value
estimated
Costs & attention capital
#1
$93.5M
Payroll
annual
946.5K
AUM
roster pageviews / yr
rank = within Eredivisie (18 clubs)
Attention per $M revenue
6.1K
AFC Ajax draws 6.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly