Atlanta Hawks
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
8.2
14th LgC+
ELO Performance
1521
28th LgC
Attention
Star power
2.7M
46th LgD+
Attention Share
1.0%
49th LgD+
Social momentum
57.0%
14th LgC+
Ranked within 47 in NBA · 4.7K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
53.3%C
Win%
56.1%C+
Wins
46C+
Losses
36
Last 16
11-5
Efficiency
Point Diff
2.4C+
Off
2.9B
Def
-0.5C-
#82in economics, globalof 2,461#20in NBA economicsof 30
Roster Stats Breakdown
36 tracked · active roster by Q scoreNo tracked roster yet.
Upcoming games
next on the schedule · rated by projected drawOct 24vs
Houston Rockets8.48:00p · 5.9M
Houston Rockets8.48:00p · 5.9MOct 26@Houston Rockets8.48:30p · 5.9M
Houston Rockets8.48:30p · 5.9MOct 28vs
Miami Heat8.47:00p · 5.9M
Miami Heat8.47:00p · 5.9MOct 29vs
Cleveland Cavaliers8.57:00p · 5.7M
Cleveland Cavaliers8.57:00p · 5.7MOct 31@
New Orleans Pelicans8.17:00p · 5.5M
New Orleans Pelicans8.17:00p · 5.5MNov 2@
Indiana Pacers8.07:30p · 5.5M
Indiana Pacers8.07:30p · 5.5MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
61.6B
all platforms · year
#17
68.4M
Social followers
all platforms
#17
18.8M
Avid fans
47.0M casual
#20
1.6M
Avg TV / game
audience
#20
17.5K
Avg attendance
per game
Search & share
Wiki searches (year)
443.6K
Wikipedia
Attention share · league
0.8%
of league attention
Momentum & heat
Momentum
57%
percentile
Year over year
-1.0%
vs last year
Week heat rank
—
spike vs expected
Month heat rank
—
spike vs expected
Year heat rank
—
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $148.0M
Commercial $129.5M
Matchday $92.5M
Revenue & value
#20
$370.0M
Revenue
annual
#20
$50.4M
Operating profit
annual
#20
$4.0B
Franchise value
estimated
Costs & attention capital
#13
$188.3M
Payroll
annual
rank = within NBA (30 clubs)
Attention per $M revenue
1.2K
Atlanta Hawks draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.