DATABALL
B

Birmingham Phoenix

The HundredEnglandBirminghamFounded 20211st in The Hundred

Rankings Across Categories

raw value · rank · percentile · grade
Performance
Q rating
6.6
1st LgB+
Attention
Social reach
1
6th LgD+
Attention Share
26.0%
1st LgB+
Social momentum
50.0%
6th LgD+
Business
Payroll
$6M
6th LgD+
Revenue
$18M
6th LgD+
Franchise value
$36M
6th LgD+

Ranked within 5 in The Hundred · 2.2K across all sports

Team Performance

standings, percentile-graded within the league
#993in economics, globalof 2,461#5in The Hundred economicsof 8

Roster Stats Breakdown

0 tracked · active roster by Q score

No tracked roster yet.

Attention KPIs

reach, audience, search and heat — last 12 months
Reach & audience
Social media views
218.2M
all platforms · year
#5
242.5K
Social followers
all platforms
#5
66.7K
Avid fans
166.7K casual
#5
491.8K
Avg TV / game
audience
#5
14.8K
Avg attendance
per game
Search & share
Wiki searches (year)
141.0K
Wikipedia
Attention share · league
1.1%
of league attention
Momentum & heat
Momentum
50%
percentile
Year over year
+221.0%
vs last year
Week heat rank
spike vs expected
Month heat rank
spike vs expected
Year heat rank
spike vs expected

Business KPIs

revenue, value, audience, and fan base
Broadcast $7.0M
Commercial $2.9M
Matchday $1.8M
Revenue & value
#5
$11.7M
Revenue
annual
#5
$581.3K
Operating profit
annual
#5
$93.3M
Franchise value
estimated
Costs & attention capital
#1
$6.3M
Payroll
annual

rank = within The Hundred (8 clubs)

Attention per $M revenue
12.0K

Birmingham Phoenix draws 12.0K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.