Dallas Cowboys
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
7.5
30th LgD+
ELO Performance
1474
46th LgD+
Attention
Star power
5.9M
27th LgC
Attention Share
2.4%
6th LgB+
Social momentum
77.0%
13th LgB-
Ranked within 43 in NFL · 4.7K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
34.4%D+
Win%
44.1%D+
Wins
7D+
Losses
1
Draws
9
Efficiency
Point Diff
-2.4C-
Off
4.7B-
Def
-7F
#3in economics, globalof 2,461#1in NFL economicsof 32
Roster Stats Breakdown
99 tracked · active roster by Q scoreNo tracked roster yet.
Upcoming games
next on the schedule · rated by projected drawOct 26@
Philadelphia Eagles9.38:15p · 28.8M
Philadelphia Eagles9.38:15p · 28.8MNov 1vs
Arizona Cardinals7.81:00p · 4.5M
Arizona Cardinals7.81:00p · 4.5MNov 8@
Indianapolis Colts7.71:00p · 4.5M
Indianapolis Colts7.71:00p · 4.5MNov 15vs
San Francisco 49ers9.14:25p · 15.4M
San Francisco 49ers9.14:25p · 15.4MNov 22vs
Tennessee Titans7.51:00p · 4.5M
Tennessee Titans7.51:00p · 4.5MNov 26vsPhiladelphia Eagles9.34:30p · 28.8M
Philadelphia Eagles9.34:30p · 28.8MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
27.0B
all platforms · year
#8
30.0M
Social followers
all platforms
#8
8.3M
Avid fans
20.6M casual
#1
23.9M
Avg TV / game
audience
#1
94.8K
Avg attendance
per game
Search & share
Wiki searches (year)
1.5M
Wikipedia
Attention share · league
2.4%
of league attention
Momentum & heat
Momentum
77%
percentile
Year over year
+18.0%
vs last year
Week heat rank
—
spike vs expected
Month heat rank
—
spike vs expected
Year heat rank
—
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $732.0M
Commercial $305.0M
Matchday $183.0M
Revenue & value
#1
$1.2B
Revenue
annual
#1
$360.6M
Operating profit
annual
#1
$13.1B
Franchise value
estimated
Costs & attention capital
#3
$279.0M
Payroll
annual
rank = within NFL (32 clubs)
Attention per $M revenue
1.2K
Dallas Cowboys draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.