Deportivo Toluca FC
Rankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
7.4
5th LgC+
Attention
Social reach
57.3M
7th LgC
Star power
133.0K
11th LgC-
Attention Share
1.1%
19th LgF
Social momentum
99.0%
2nd LgB+
Business
Payroll
$33M
6th LgC+
Revenue
$60M
6th LgC+
Franchise value
$168M
6th LgC+
Ranked within 18 in Liga MX · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#406in economics, globalof 2,461#6in Liga MX economicsof 18
Lineup on court
derived starting five · tap a playerRoster Stats Breakdown
2 tracked · active roster by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | Goals | Assists | Apps | Min | Shots | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   Jesús GallardoGallardo | Start | DF | 32 | 8.6 | 18 | 12 | 1%74 | 587 | 593 | 2758 | 215673 | 3780 | 0.974 | 131.2K | 55.1M | 87% | 194% | 0.7× | $1.3M | $546.3K | $777.2K |
| 2 |  Alexis VegaVega | Start | FW | 28 | 6.7 | 13 | 267 | 1%39 | 482 | 11100 | 2134 | 148137 | 4689 | 0.639 | 1.8K | 757.7K | 74% | 67% | 0.1× | $25.9K | $12.2K | $13.7K |
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
14.2M
all platforms · year
#6
9.8M
Social followers
all platforms
#6
2.7M
Avid fans
6.8M casual
#6
3.5M
Avg TV / game
audience
#6
25.3K
Avg attendance
per game
Search & share
Wiki searches (year)
74.6K
Wikipedia
Attention share · league
0.0%
of league attention
Momentum & heat
Momentum
99%
percentile
Year over year
+7460.4%
vs last year
Week heat rank
#3,873
spike vs expected
Month heat rank
#144
spike vs expected
Year heat rank
—
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $24.0M
Commercial $24.0M
Matchday $12.0M
Revenue & value
#6
$60.0M
Revenue
annual
#6
$3.0M
Operating profit
annual
#6
$168.0M
Franchise value
estimated
Costs & attention capital
#6
$33.0M
Payroll
annual
133.0K
AUM
roster pageviews / yr
rank = within Liga MX (18 clubs)
Attention per $M revenue
1.2K
Deportivo Toluca FC draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly