FC Dynamo Makhachkala
RussiaRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
4.8
7th LgD+
Attention
Social reach
10.3M
8th LgD
Star power
43.2K
8th LgD
Attention Share
4.9%
8th LgD
Social momentum
29.0%
7th LgD+
Business
Payroll
$27M
6th LgD+
Revenue
$43M
6th LgD+
Franchise value
$74M
6th LgD+
Ranked within 9 in Russian Premier League · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#559in economics, globalof 2,461#6in Russian Premier League economicsof 9
Roster Stats Breakdown
1 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
11.3M
all platforms · year
#6
1.6M
Social followers
all platforms
#6
430.0K
Avid fans
1.1M casual
#6
760.0K
Avg TV / game
audience
#6
9.8K
Avg attendance
per game
Search & share
Wiki searches (year)
59.5K
Wikipedia
Attention share · league
0.0%
of league attention
Momentum & heat
Momentum
29%
percentile
Year over year
-13.9%
vs last year
Week heat rank
#801
spike vs expected
Month heat rank
#647
spike vs expected
Year heat rank
#3,771
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $6.4M
Commercial $27.8M
Matchday $8.6M
Revenue & value
#6
$42.8M
Revenue
annual
#1
$-9.5M
Operating profit
annual
#6
$74.0M
Franchise value
estimated
Costs & attention capital
#6
$26.5M
Payroll
annual
rank = within Russian Premier League (9 clubs)
Attention per $M revenue
1.4K
FC Dynamo Makhachkala draws 1.4K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly