Databall Sports

FC Midtjylland

SuperligaSouth KoreaHerningFounded 19991st in Superliga

Rankings Across Categories

raw value · rank · percentile · grade
Attention
Social reach
48.1M
3rd LgC
Star power
488.3K
2nd LgB+
Attention Share
7.9%
6th LgB-
Social momentum
85.0%
1st LgA-
Business
Payroll
$31M
2nd LgB-
Revenue
$50M
2nd LgB-
Franchise value
$126M
2nd LgB-

Ranked within 8 in Superliga · 3.5K across all sports

Team Performance

standings, percentile-graded within the league
#512in economics, globalof 2,461#2in Superliga economicsof 6

Roster Stats Breakdown

5 tracked · active roster by Q score

No tracked roster yet.

Attention KPIs

reach, audience, search and heat — last 12 months
Reach & audience
Social media views
66.3M
all platforms · year
#2
1.0M
Social followers
all platforms
#2
280.0K
Avid fans
690.0K casual
#2
350.0K
Avg TV / game
audience
#2
12.0K
Avg attendance
per game
Search & share
Wiki searches (year)
348.8K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
85%
percentile
Year over year
+32.5%
vs last year
Week heat rank
#297
spike vs expected
Month heat rank
#373
spike vs expected
Year heat rank
#378
spike vs expected

Business KPIs

revenue, value, audience, and fan base
Broadcast $12.5M
Commercial $20.0M
Matchday $17.5M
Revenue & value
#2
$50.0M
Revenue
annual
#2
$2.1M
Operating profit
annual
#2
$126.0M
Franchise value
estimated
Costs & attention capital
#2
$31.0M
Payroll
annual

rank = within Superliga (6 clubs)

Attention per $M revenue
7.1K

FC Midtjylland draws 7.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Attention over time

weekly Wikipedia views
This year · 52 weeks
Since founding · monthly