F
FC Zenit Saint Petersburg
RussiaRankings Across Categories
raw value · rank · percentile · gradeAttention
Social reach
52.2M
1st LgB+
Star power
170.8K
6th LgC
Attention Share
10.6%
1st LgA
Social momentum
59.0%
2nd LgB-
Business
Payroll
$112M
1st LgB+
Revenue
$180M
1st LgB+
Franchise value
$421M
1st LgB+
Ranked within 9 in Russian Premier League · 3.5K across all sports
Team Performance
standings, percentile-graded within the league#237in economics, globalof 2,461#1in Russian Premier League economicsof 9
Roster Stats Breakdown
2 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
59.0M
all platforms · year
#1
6.6M
Social followers
all platforms
#1
1.8M
Avid fans
4.6M casual
#1
1.6M
Avg TV / game
audience
#1
18.4K
Avg attendance
per game
Search & share
Wiki searches (year)
310.3K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
59%
percentile
Year over year
-0.5%
vs last year
Week heat rank
#2,981
spike vs expected
Month heat rank
#851
spike vs expected
Year heat rank
#1,851
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $27.0M
Commercial $117.0M
Matchday $36.0M
Revenue & value
#1
$180.0M
Revenue
annual
#9
$-72.0M
Operating profit
annual
#1
$421.0M
Franchise value
estimated
Costs & attention capital
#1
$111.6M
Payroll
annual
rank = within Russian Premier League (9 clubs)
Attention per $M revenue
1.7K
FC Zenit Saint Petersburg draws 1.7K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly