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FC Zenit Saint Petersburg
RussiaRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
4.1
8th LgD
Attention
Social reach
52.8M
1st LgB+
Star power
170.8K
3rd LgC+
Attention Share
25.9%
1st LgB+
Social momentum
59.0%
2nd LgB-
Business
Payroll
$112M
1st LgB+
Revenue
$180M
1st LgB+
Franchise value
$421M
1st LgB+
Ranked within 9 in Russian Premier League · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#237in economics, globalof 2,461#1in Russian Premier League economicsof 9
Lineup on court
derived starting five · tap a playerRoster Stats Breakdown
2 tracked · active roster by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | Goals | Assists | Apps | Min | Shots | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   MalcomMalcom | Start | MF | 29.4 | 3.6 | 65 | 2 | 1%100 | 788 | 1098 | 3397 | 277289 | 5590 | 1100 | 168.9K | — | 10% | -38% | 1.9× | $2.9M | $1.2M | $1.7M |
| 2 |  Luiz HenriqueHenrique | Start | FW | 25 | 1 | — | 13 | — | — | — | — | — | — | — | 1.9K | 794.6K | 29% | -10% | 0.3× | $22.5K | $10.1K | $12.4K |
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
59.7M
all platforms · year
#1
6.6M
Social followers
all platforms
#1
1.8M
Avid fans
4.6M casual
#1
1.6M
Avg TV / game
audience
#1
18.4K
Avg attendance
per game
Search & share
Wiki searches (year)
314.3K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
59%
percentile
Year over year
+1.2%
vs last year
Week heat rank
#2,511
spike vs expected
Month heat rank
#407
spike vs expected
Year heat rank
#1,731
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $27.0M
Commercial $117.0M
Matchday $36.0M
Revenue & value
#1
$180.0M
Revenue
annual
#9
$-72.0M
Operating profit
annual
#1
$421.0M
Franchise value
estimated
Costs & attention capital
#1
$111.6M
Payroll
annual
170.8K
AUM
roster pageviews / yr
rank = within Russian Premier League (9 clubs)
Attention per $M revenue
1.7K
FC Zenit Saint Petersburg draws 1.7K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly