Ferrari

ItalyFounded 19292nd in F116 titlesLast 2008

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.7

2nd LgB

Attention

Social reach

132.9M

3rd LgB-

Star power

11.3M

1st LgA-

Attention Share

11.1%

3rd LgB-

Social momentum

16.0%

9th LgD+

Business

Payroll

$129M

11th LgF

Revenue

$720M

1st LgA-

Franchise value

$3.3B

1st LgA-

Ranked within 12 in F1 · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

#13in economics, globalof 2,461#1in F1 economicsof 12

Lineup on court

derived starting five · tap a player

Franchise legends

Michael Schumacher

Driver · 2.8M views

Kimi Raikkonen

Driver · 805.5K views

Felipe Massa

Driver · 274.9K views

Phil Hill

Staff · 95.9K views

Roster Stats Breakdown

7 tracked · active roster by Q score

		Depth	Bio		Model			Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	Points	Wins	Podiums	Avg Fin	DNF%	Mate Rtg	Quali Δ	Pace Δ	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Charles LeclercLeclerc	Start	Driver	28.8	9.6	3	4	181790	975	4275	5.385	0.075	0.385	-0.165	-0.275	2.4M	718.0M	77%	-4%	0.3×	$94.7M	$74.8M	$19.9M
2	Lewis HamiltonHamilton	Start	Driver	41.6	9.5	6	1	2578.595	103100	194100	5.680	0.090	0.265	0.145	0.135	5.1M	1.5B	71%	-7%	0.3×	$104.1M	$67.3M	$36.8M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

119.5M

all platforms · year

60.0M

Social followers

all platforms

28.1M

Avid fans

70.3M casual

103.9M

Avg TV / game

audience

—

Avg attendance

per game

Search & share

Wiki searches (year)

779.2K

Wikipedia

Attention share · league

9.6%

of league attention

Momentum & heat

Momentum

16%

percentile

Year over year

-22.7%

vs last year

Week heat rank

#3,953

spike vs expected

Month heat rank

#4,084

spike vs expected

Year heat rank

#4,213

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $237.6M

Commercial $360.0M

Matchday $122.4M

Revenue & value

$720.0M

Revenue

annual

$154.8M

Operating profit

annual

$3.3B

Franchise value

estimated

Costs & attention capital

#11

$129.3M

Payroll

annual

7.4M

AUM

roster pageviews / yr

rank = within F1 (12 clubs)

Attention per $M revenue

1.1K

Ferrari draws 1.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots

Attention over time

weekly Wikipedia views

This year · 52 weeks

Since founding · monthly

Championship odds

live market win probabilities · this club highlighted

Title

This season

2026 · polymarket

Kimi Antonelli76.5%

Lewis Hamilton10.4%

George Russell5.6%

Charles Leclerc2.5%

Lando Norris2.4%

Max Verstappen1.4%

Oscar Piastri0.4%

Esteban Ocon0.1%