Haas

United StatesFounded 20149th in F1

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.1

5th LgC

Attention

Social reach

74.8M

8th LgD+

Star power

2.7M

7th LgC-

Attention Share

6.4%

9th LgD+

Social momentum

18.0%

8th LgD+

Business

Payroll

$128M

12th LgF

Revenue

$210M

10th LgD

Franchise value

$791M

10th LgD

Ranked within 12 in F1 · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

#163in economics, globalof 2,461#10in F1 economicsof 12

Lineup on court

derived starting five · tap a player

Roster Stats Breakdown

7 tracked · active roster by Q score

		Depth	Bio		Model			Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	Points	Wins	Podiums	Avg Fin	DNF%	Mate Rtg	Quali Δ	Pace Δ	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Nico HulkenbergHulkenberg	Start	Driver	38.9	8.7	10	20	21930	040	125	12.450	0.125	0.155	-0.155	-0.055	518.9K	155.7M	5%	-51%	0.3×	$18.8M	$14.4M	$4.4M
2	Esteban OconOcon	Start	Driver	29.9	8.5	11	21	39945	150	445	13.220	0.085	0.150	0.230	0.045	427.3K	128.2M	22%	-29%	0.3×	$28.2M	$24.2M	$4.0M
3	Kevin MagnussenMagnussen	Start	Driver	33.8	6.1	18	27	12120	040	125	13.140	0.070	-0.210	0.315	-0.170	263.3K	79.0M	13%	-38%	0.4×	$16.7M	$14.2M	$2.5M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

69.2M

all platforms · year

#10

19.3M

Social followers

all platforms

#10

13.0M

Avid fans

32.6M casual

#10

56.1M

Avg TV / game

audience

—

Avg attendance

per game

Search & share

Wiki searches (year)

451.3K

Wikipedia

Attention share · league

5.5%

of league attention

Momentum & heat

Momentum

18%

percentile

Year over year

-21.1%

vs last year

Week heat rank

#3,816

spike vs expected

Month heat rank

#3,983

spike vs expected

Year heat rank

#3,575

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $69.3M

Commercial $105.0M

Matchday $35.7M

Revenue & value

#10

$210.0M

Revenue

annual

#10

$26.6M

Operating profit

annual

#10

$791.0M

Franchise value

estimated

Costs & attention capital

#12

$128.2M

Payroll

annual

1.2M

AUM

roster pageviews / yr

rank = within F1 (12 clubs)

Attention per $M revenue

2.2K

Haas draws 2.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots

Attention over time

weekly Wikipedia views

This year · 52 weeks

Since founding · monthly

Championship odds

live market win probabilities · this club highlighted

Title

This season

2026 · polymarket

Kimi Antonelli76.5%

Lewis Hamilton10.4%

George Russell5.6%

Charles Leclerc2.5%

Lando Norris2.4%

Max Verstappen1.4%

Oscar Piastri0.4%

Esteban Ocon0.1%