H
Houston Dash
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
6.4
6th LgC
Attention
Social reach
7.1M
13th LgF
Star power
385.9K
7th LgC-
Attention Share
3.1%
13th LgF
Social momentum
25.0%
11th LgD+
Business
Payroll
$3M
13th LgF
Revenue
$8M
12th LgD
Franchise value
$66M
12th LgD
Ranked within 14 in NWSL · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#1,069in economics, globalof 2,461#9in NWSL economicsof 14
Roster Stats Breakdown
28 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
7.9M
all platforms · year
#9
1.1M
Social followers
all platforms
#9
310.0K
Avid fans
770.0K casual
#9
210.0K
Avg TV / game
audience
#9
9.5K
Avg attendance
per game
Search & share
Wiki searches (year)
41.4K
Wikipedia
Attention share · league
0.0%
of league attention
Momentum & heat
Momentum
25%
percentile
Year over year
-15.9%
vs last year
Week heat rank
#754
spike vs expected
Month heat rank
#692
spike vs expected
Year heat rank
#3,722
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $2.4M
Commercial $3.6M
Matchday $2.0M
Revenue & value
#9
$8.1M
Revenue
annual
#1
$-1.4M
Operating profit
annual
#9
$66.0M
Franchise value
estimated
Costs & attention capital
#11
$3.4M
Payroll
annual
rank = within NWSL (14 clubs)
Attention per $M revenue
5.1K
Houston Dash draws 5.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly