DATABALL

Mercedes

F1Germany1st in F18 titlesLast 2021

Rankings Across Categories

raw value · rank · percentile · grade
Performance
Q rating
8.5
1st LgA-
Attention
Social reach
98.7M
4th LgC+
Star power
5.4M
4th LgC+
Attention Share
8.5%
5th LgC
Social momentum
52.0%
4th LgC+
Business
Payroll
$132M
7th LgC-
Revenue
$720M
2nd LgB
Franchise value
$3.3B
2nd LgB

Ranked within 12 in F1 · 2.2K across all sports

Team Performance

standings, percentile-graded within the league
#16in economics, globalof 2,461#2in F1 economicsof 12

Roster Stats Breakdown

5 tracked · active roster by Q score

No tracked roster yet.

Attention KPIs

reach, audience, search and heat — last 12 months
Reach & audience
Social media views
91.0M
all platforms · year
#2
45.0M
Social followers
all platforms
#1
28.1M
Avid fans
70.3M casual
#1
103.9M
Avg TV / game
audience
Avg attendance
per game
Search & share
Wiki searches (year)
593.3K
Wikipedia
Attention share · league
7.3%
of league attention
Momentum & heat
Momentum
52%
percentile
Year over year
-3.1%
vs last year
Week heat rank
#3,939
spike vs expected
Month heat rank
#4,067
spike vs expected
Year heat rank
#651
spike vs expected

Business KPIs

revenue, value, audience, and fan base
Broadcast $237.6M
Commercial $360.0M
Matchday $122.4M
Revenue & value
#1
$720.0M
Revenue
annual
#1
$154.8M
Operating profit
annual
#1
$3.3B
Franchise value
estimated
Costs & attention capital
#7
$131.8M
Payroll
annual

rank = within F1 (12 clubs)

Attention per $M revenue
826

Mercedes draws 826 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots
1.0M0255075100talent percentile →wiki searches (stabilized / yr) →

Attention over time

weekly Wikipedia views
This year · 52 weeks
Since founding · monthly

Championship odds

live market win probabilities · this club highlighted

Title

This season
2026 · polymarket
1K
Kimi Antonelli76.5%
2L
Lewis Hamilton10.4%
3G
George Russell5.6%
4C
Charles Leclerc2.5%
5L
Lando Norris2.4%
6M
Max Verstappen1.4%
7O
Oscar Piastri0.4%
8E
Esteban Ocon0.1%