Mercedes
GermanyRankings Across Categories
raw value · rank · percentile · gradeAttention
Social reach
96.3M
4th LgC
Star power
5.4M
5th LgC+
Attention Share
4.3%
10th LgC
Social momentum
52.0%
5th LgC
Business
Payroll
$132M
7th LgC-
Revenue
$720M
2nd LgB
Franchise value
$3.3B
2nd LgB
Ranked within 11 in F1 · 3.5K across all sports
Team Performance
standings, percentile-graded within the league#16in economics, globalof 2,461#2in F1 economicsof 12
Roster Stats Breakdown
5 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
89.3M
all platforms · year
#2
45.0M
Social followers
all platforms
#1
28.1M
Avid fans
70.3M casual
#1
103.9M
Avg TV / game
audience
—
Avg attendance
per game
Search & share
Wiki searches (year)
582.7K
Wikipedia
Attention share · league
7.3%
of league attention
Momentum & heat
Momentum
52%
percentile
Year over year
-5.3%
vs last year
Week heat rank
#3,786
spike vs expected
Month heat rank
#3,936
spike vs expected
Year heat rank
#762
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $237.6M
Commercial $360.0M
Matchday $122.4M
Revenue & value
#1
$720.0M
Revenue
annual
#1
$154.8M
Operating profit
annual
#1
$3.3B
Franchise value
estimated
Costs & attention capital
#7
$131.8M
Payroll
annual
rank = within F1 (12 clubs)
Attention per $M revenue
826
Mercedes draws 826 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlightedTitle
This season2026 · polymarket
1K
Kimi Antonelli76.5%
2L
Lewis Hamilton10.4%
3G
George Russell5.6%
4C
Charles Leclerc2.5%
5L
Lando Norris2.4%
6M
Max Verstappen1.4%
7O
Oscar Piastri0.4%
8E
Esteban Ocon0.1%