Monterrey
Rankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
6.5
6th LgC
ELO Performance
1584
2nd LgB-
Attention
Social reach
69.0M
5th LgC+
Star power
344.9K
7th LgC
Attention Share
6.7%
5th LgC+
Social momentum
64.0%
7th LgC
Business
Payroll
$55M
2nd LgB+
Revenue
$100M
2nd LgB+
Franchise value
$307M
2nd LgB+
Ranked within 18 in Liga MX · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
77.8%B-
Win%
66.7%B
Efficiency
Point Diff
0.7B-
#323in economics, globalof 2,461#2in Liga MX economicsof 18
Lineup on court
derived starting five · tap a playerSubstitutes
Derived from roster Q & position — not an official depth chart.
Roster Stats Breakdown
9 tracked · active roster by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | Goals | Assists | Apps | Min | Shots | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   Lucas OcamposOcampos | Start | MF | 31 | 9.1 | 10 | — | 1%44 | 792 | 695 | 2758 | 156544 | 6595 | 0.644 | — | — | — | — | — | — | — | — |
| 2 |   Sergio CanalesCanales | Start | MF,FW | 34 | 9.1 | 8 | — | 1%74 | 1298 | 593 | 2758 | 213973 | 7698 | 0.974 | — | — | — | — | — | — | — | — |
| 3 |   German BerterameBerterame | Start | FW | 27.7 | 8.8 | 23 | 7 | 1%52 | 1196 | 384 | 2032 | 171652 | 5994 | 0.752 | 232.6K | 97.7M | 87% | 203% | 0.4× | $2.7M | $1.4M | $1.3M |
| 4 |   Anthony MartialMartial | Start | MF,FW | 29 | 8.3 | 177 | — | 0% | 1 | 2 | 14 | 542 | 9 | 0.2 | — | — | — | — | — | — | — | — |
| 5 |  Óliver TorresTorres | Start | MF | 31.7 | 7.4 | 42 | 30 | 1%75 | 266 | 899 | 2972 | 221875 | 2364 | 0.975 | 41.0K | 17.2M | 4% | -52% | 0.9× | $674.5K | $291.3K | $383.2K |
| 6 |  Luca OrellanoOrellano | Start | FW | 26.3 | 6.4 | 63 | 54 | 0%10 | 376 | 489 | 147 | 103910 | 3578 | 0.410 | 37.4K | 15.7M | 73% | 64% | 2.3× | $387.3K | $162.9K | $224.3K |
| 7 |  Érick AguirreAguirre | Start | DF,MF | 28 | 4.8 | 91 | — | 0% | 0 | 1 | 15 | 674 | 5 | 0.3 | — | — | — | — | — | — | — | — |
| 8 |   Santiago MeleMele | Start | GK | 27 | 4.3 | 339 | — | 1%42 | 036 | 039 | 1724 | 153042 | 09 | 0.642 | — | — | — | — | — | — | — | — |
| 9 |  Cesar GarzaGarza | Start | MF | 21.1 | 4.2 | 177 | 98 | 0% | 0 | 0 | 12 | 523 | 2 | 0.2 | 17.9K | 7.5M | 63% | 33% | 0.8× | $101.1K | $40.6K | $60.5K |
| 10 |  Iker FimbresFimbres | Start | MF | 21.2 | 3.7 | 215 | 99 | 0%2 | 266 | 039 | 2032 | 9001 | 1853 | 0.42 | 16.1K | 6.8M | 99% | 1664% | 1.0× | $97.5K | $41.3K | $56.2K |
| 11 |  Carlos SalcedoSalcedo | Rotation | DF | 31 | 3 | 363 | — | 0%5 | 036 | 039 | 1512 | 9545 | 414 | 0.45 | — | — | — | — | — | — | — | — |
| 12 |   Stefan MedinaMedina | Start | DF | 33 | 3 | 261 | — | 1%52 | 036 | 039 | 2447 | 171351 | 414 | 0.752 | — | — | — | — | — | — | — | — |
| 13 |  Jesús CoronaCorona | Rotation | MF,FW | 32 | 2.3 | 121 | — | 1%39 | 482 | 277 | 2865 | 149138 | 2364 | 0.639 | — | — | — | — | — | — | — | — |
| 14 |  Roberto de la RosaRosa | Rotation | FW | 26.6 | 2.2 | 287 | 143 | 0% | 1 | 1 | 18 | 612 | 25 | 0.3 | 7.6K | 3.2M | 14% | -30% | 0.9× | $121.2K | $46.7K | $74.4K |
| 15 |  Gerardo ArteagaArteaga | Rotation | DF,MF | 26 | 2.1 | 363 | — | 1%77 | 153 | 160 | 3183 | 224076 | 1340 | 0.977 | — | — | — | — | — | — | — | — |
Upcoming games
next on the schedule · rated by projected drawSep 20vs
Cruz Azul4.51:00a · 5.0M
Cruz Azul4.51:00a · 5.0MOct 11@
América4.53:00a · 3.5M
América4.53:00a · 3.5MOct 25vs
CD Guadalajara3.112:00a · 3.5M
CD Guadalajara3.112:00a · 3.5MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
81.9M
all platforms · year
#2
16.4M
Social followers
all platforms
#2
4.5M
Avid fans
11.3M casual
#2
4.5M
Avg TV / game
audience
#2
32.6K
Avg attendance
per game
Search & share
Wiki searches (year)
430.9K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
64%
percentile
Year over year
+3.8%
vs last year
Week heat rank
#3,507
spike vs expected
Month heat rank
#3,545
spike vs expected
Year heat rank
#904
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $40.0M
Commercial $40.0M
Matchday $20.0M
Revenue & value
#2
$100.0M
Revenue
annual
#2
$6.3M
Operating profit
annual
#2
$307.0M
Franchise value
estimated
Costs & attention capital
#2
$55.0M
Payroll
annual
362.9K
AUM
roster pageviews / yr
rank = within Liga MX (18 clubs)
Attention per $M revenue
4.3K
Monterrey draws 4.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly