Monterrey
MexicoRankings Across Categories
raw value · rank · percentile · gradePerformance
ELO Performance
1584
5th LgC+
Attention
Social reach
69.0M
4th LgB-
Star power
344.9K
13th LgC
Attention Share
3.3%
10th LgC+
Social momentum
64.0%
12th LgC
Business
Payroll
$55M
2nd LgB+
Revenue
$100M
2nd LgB+
Franchise value
$307M
2nd LgB+
Ranked within 17 in Liga MX · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
77.8%B-
Win%
66.7%B
Efficiency
Point Diff
0.7B-
#323in economics, globalof 2,461#2in Liga MX economicsof 18
Roster Stats Breakdown
9 tracked · active roster by Q scoreNo tracked roster yet.
Upcoming games
next on the schedule · rated by projected drawOct 24vs
CD Guadalajara5.08:00p · 3.5M
CD Guadalajara5.08:00p · 3.5MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
81.9M
all platforms · year
#2
16.4M
Social followers
all platforms
#2
4.5M
Avid fans
11.3M casual
#2
4.5M
Avg TV / game
audience
#2
32.6K
Avg attendance
per game
Search & share
Wiki searches (year)
430.9K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
64%
percentile
Year over year
+4.5%
vs last year
Week heat rank
#3,421
spike vs expected
Month heat rank
#3,305
spike vs expected
Year heat rank
#842
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $40.0M
Commercial $40.0M
Matchday $20.0M
Revenue & value
#2
$100.0M
Revenue
annual
#2
$6.3M
Operating profit
annual
#2
$307.0M
Franchise value
estimated
Costs & attention capital
#2
$55.0M
Payroll
annual
rank = within Liga MX (18 clubs)
Attention per $M revenue
4.3K
Monterrey draws 4.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly