North Carolina Tar Heels men's basketball
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
ELO Performance
1611
114th LgB
Attention
Social reach
36.8M
3rd LgA+
Star power
988.3K
15th LgA-
Attention Share
0.70%
20th LgA
Social momentum
60.0%
739th LgC
Business
Payroll
$15M
16th LgA
Revenue
$38M
18th LgA
Franchise value
$360M
22nd LgA
Ranked within 1036 in NCAA Basketball · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Win%
72.7%B
Wins
24B
Losses
9
Efficiency
Point Diff
8.1B
Off
4.2C+
Def
3.9C
#580in economics, globalof 2,461#5in NCAA Basketball economicsof 760
Roster Stats Breakdown
6 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
57.0M
all platforms · year
#4
1.8M
Social followers
all platforms
#5
480.0K
Avid fans
1.2M casual
#5
2.1M
Avg TV / game
audience
#1
14.7K
Avg attendance
per game
Search & share
Wiki searches (year)
271.5K
Wikipedia
Attention share · league
0.6%
of league attention
Momentum & heat
Momentum
60%
percentile
Year over year
+0.5%
vs last year
Week heat rank
#3,636
spike vs expected
Month heat rank
#3,589
spike vs expected
Year heat rank
#536
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $22.0M
Commercial $8.0M
Matchday $10.0M
Revenue & value
#5
$40.0M
Revenue
annual
#5
$9.6M
Operating profit
annual
$360.0M
Franchise value
estimated
Costs & attention capital
#8
$15.1M
Payroll
annual
rank = within NCAA Basketball (760 clubs)
Attention per $M revenue
6.8K
North Carolina Tar Heels men's basketball draws 6.8K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly