Pumas UNAM
MexicoRankings Across Categories
raw value · rank · percentile · gradePerformance
ELO Performance
1584
3rd LgB
Attention
Social reach
48.5M
13th LgD+
Star power
737.8K
8th LgC+
Attention Share
2.3%
21st LgC-
Social momentum
100.0%
1st LgA
Business
Payroll
$30M
7th LgC
Revenue
$55M
7th LgC
Franchise value
$152M
7th LgC
Ranked within 17 in Liga MX · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
77.8%B-
Win%
66.7%B
Efficiency
Point Diff
0.7B-
#417in economics, globalof 2,461#7in Liga MX economicsof 18
Roster Stats Breakdown
16 tracked · active roster by Q scoreNo tracked roster yet.
Upcoming games
next on the schedule · rated by projected drawNov 7vs
América6.210:00p · 3.5M
América6.210:00p · 3.5MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
59.2M
all platforms · year
#7
9.0M
Social followers
all platforms
#7
2.5M
Avid fans
6.2M casual
#7
3.3M
Avg TV / game
audience
#7
24.2K
Avg attendance
per game
Search & share
Wiki searches (year)
311.8K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
100%
percentile
Year over year
+6426.2%
vs last year
Week heat rank
#3,462
spike vs expected
Month heat rank
#471
spike vs expected
Year heat rank
#189
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $22.0M
Commercial $22.0M
Matchday $11.0M
Revenue & value
#7
$55.0M
Revenue
annual
#7
$2.6M
Operating profit
annual
#7
$152.0M
Franchise value
estimated
Costs & attention capital
#7
$30.3M
Payroll
annual
rank = within Liga MX (18 clubs)
Attention per $M revenue
5.5K
Pumas UNAM draws 5.5K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly