Pumas UNAM
Rankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
6.4
7th LgC
ELO Performance
1584
1st LgB+
Attention
Social reach
46.2M
14th LgD+
Star power
737.8K
4th LgB-
Attention Share
4.7%
11th LgC-
Social momentum
100.0%
1st LgA
Business
Payroll
$30M
7th LgC
Revenue
$55M
7th LgC
Franchise value
$152M
7th LgC
Ranked within 18 in Liga MX · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
77.8%B-
Win%
66.7%B
Efficiency
Point Diff
0.7B-
#417in economics, globalof 2,461#7in Liga MX economicsof 18
Lineup on court
derived starting five · tap a playerDerived from roster Q & position — not an official depth chart.
Franchise legends
B
Bora Milutinovic
Staff · 109.1K views
R
Ricardo Ferretti
Staff · 48.9K views
Francisco Palencia
Staff · 18.6K views
M
Miguel Mejia Baron
Staff · 7.5K views
Miguel Espana
Staff · 4.5K views
Roster Stats Breakdown
16 tracked · active roster by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | Goals | Assists | Apps | Min | Shots | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   Keylor NavasNavas | Start | GK | 39.6 | 9.2 | 20 | 1 | 1%100 | 036 | 039 | 3183 | 279094 | 09 | 1100 | 470.5K | 197.6M | 20% | -21% | 0.5× | $4.5M | $784.5K | $3.7M |
| 2 |   Pedro ViteVite | Start | MF | 24.4 | 6.5 | 128 | 38 | 1%27 | 480 | 271 | 1912 | 139527 | 3073 | 0.627 | 58.5K | 24.6M | 79% | 101% | 0.6× | $446.7K | $190.7K | $256.0K |
| 3 |   Adalberto CarrasquillaCarrasquilla | Start | MF | 27.7 | 4.8 | 238 | 31 | 1%83 | 266 | 593 | 3288 | 242082 | 2769 | 1.083 | 50.8K | 21.4M | 49% | 10% | 0.6× | $640.3K | $273.3K | $367.0K |
| 4 |   Cristian CalderonCalderon | Start | DF | 29.2 | 1.9 | 363 | 106 | 1%64 | 153 | 160 | 2865 | 189763 | 2364 | 0.864 | 14.2K | 6.0M | 7% | -44% | 0.9× | $226.0K | $84.6K | $141.4K |
| 5 |  Ángel AzuajeAzuaje | Start | DF | 21.9 | 1.4 | 287 | 221 | 1%32 | 036 | 039 | 1930 | 137132 | 518 | 0.632 | 2.9K | 1.2M | 91% | 311% | 0.8× | $18.9K | $8.4K | $10.5K |
| 6 |  Santiago TrigosTrigos | Start | — | 24.5 | 1 | 310 | 260 | 0% | 0 | 0 | 15 | 821 | 1 | 0.3 | 2.3K | 954.2K | 52% | 14% | 0.4× | $23.6K | $9.5K | $14.1K |
Upcoming games
next on the schedule · rated by projected drawSep 14@
CD Guadalajara4.012:07a · 3.5M
CD Guadalajara4.012:07a · 3.5MSep 19@
Atlas4.211:00p · 3.5M
Atlas4.211:00p · 3.5MOct 12vs
Cruz Azul4.51:00a · 4.4M
Cruz Azul4.51:00a · 4.4MNov 8vs
América4.63:00a · 3.5M
América4.63:00a · 3.5MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
58.2M
all platforms · year
#7
9.0M
Social followers
all platforms
#7
2.5M
Avid fans
6.2M casual
#7
3.3M
Avg TV / game
audience
#7
24.2K
Avg attendance
per game
Search & share
Wiki searches (year)
306.2K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
100%
percentile
Year over year
+17745.0%
vs last year
Week heat rank
#2,557
spike vs expected
Month heat rank
#217
spike vs expected
Year heat rank
#203
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $22.0M
Commercial $22.0M
Matchday $11.0M
Revenue & value
#7
$55.0M
Revenue
annual
#7
$2.6M
Operating profit
annual
#7
$152.0M
Franchise value
estimated
Costs & attention capital
#7
$30.3M
Payroll
annual
599.2K
AUM
roster pageviews / yr
rank = within Liga MX (18 clubs)
Attention per $M revenue
5.5K
Pumas UNAM draws 5.5K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly