Racing de Santander
ColombiaRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
4.0
3rd LgD
Title odds
0.1%
1st LgA+
Attention
Social reach
35.5M
2nd LgC
Star power
117.8K
4th LgF
Attention Share
27.7%
2nd LgC
Social momentum
89.0%
1st LgB
Business
Payroll
$10M
3rd LgD+
Revenue
$16M
3rd LgD+
Franchise value
$28M
3rd LgD+
Ranked within 3 in Segunda División · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#892in economics, globalof 2,461#1in Segunda División economicsof 3
Roster Stats Breakdown
1 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
51.1M
all platforms · year
#1
400.0K
Social followers
all platforms
#1
110.0K
Avid fans
270.0K casual
#1
300.0K
Avg TV / game
audience
#1
8.9K
Avg attendance
per game
Search & share
Wiki searches (year)
269.1K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
89%
percentile
Year over year
+61.0%
vs last year
Week heat rank
#64
spike vs expected
Month heat rank
#81
spike vs expected
Year heat rank
#479
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $5.7M
Commercial $5.7M
Matchday $4.9M
Revenue & value
#1
$16.4M
Revenue
annual
#1
$-700.0K
Operating profit
annual
#1
$28.0M
Franchise value
estimated
Costs & attention capital
#1
$10.2M
Payroll
annual
rank = within Segunda División (3 clubs)
Attention per $M revenue
16.0K
Racing de Santander draws 16.0K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly