Red Bull
AustriaRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
4.3
8th LgD+
Attention
Social reach
133.2M
2nd LgB
Star power
7.2M
3rd LgB-
Attention Share
11.9%
2nd LgB
Social momentum
15.0%
10th LgD
Business
Payroll
$133M
2nd LgB
Revenue
$600M
3rd LgB-
Franchise value
$2.7B
3rd LgB-
Ranked within 12 in F1 · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#34in economics, globalof 2,461#3in F1 economicsof 12
Lineup on court
derived starting five · tap a playerRoster Stats Breakdown
5 tracked · active roster by Q score| Depth | Bio | Model | Box | Advanced | Attention | Money | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | Points | Wins | Podiums | Avg Fin | DNF% | Mate Rtg | Quali Δ | Pace Δ | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   Max VerstappenVerstappen | Start | Driver | 28.8 | 9.8 | 1 | 2 | 3153.5100 | 6895 | 11995 | 4.695 | 0.160 | 0.6100 | -0.595 | -0.995 | 3.7M | 1.1B | 60% | -12% | 0.2× | $107.1M | $74.8M | $32.3M |
| 2 |   Isack HadjarHadjar | Start | Driver | 21.8 | 9.4 | 5 | 15 | 11915 | 040 | 235 | 10.170 | 0.080 | 0.395 | -0.390 | 0.130 | 949.2K | 284.8M | 63% | -10% | 0.2× | $18.2M | $15.2M | $3.0M |
| 3 |   Daniel RicciardoRicciardo | Start | Driver | 37.1 | 8.7 | 12 | 11 | 51355 | 870 | 3470 | 13.230 | 0.150 | 0.145 | 0.225 | 0.050 | 861.5K | 258.4M | 6% | -48% | 0.3× | $40.4M | $31.5M | $8.8M |
| 4 |   Sebastian VettelVettel | Start | Driver | 39.1 | 8.4 | — | 10 | 37 | 52 | 143 | — | — | 0.0 | — | — | 910.8K | 273.2M | 28% | -26% | 0.3× | $29.6M | $22.2M | $7.4M |
| 5 |   Sergio PerezPerez | Start | Driver | 36.5 | 8.2 | 13 | 13 | 117170 | 660 | 2765 | 13.225 | 0.15 | 0.030 | 0.140 | -0.490 | 741.6K | 222.5M | 17% | -34% | 0.3× | $38.0M | $31.4M | $6.6M |
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
128.6M
all platforms · year
#2
45.0M
Social followers
all platforms
#3
24.6M
Avid fans
61.5M casual
#3
94.9M
Avg TV / game
audience
—
Avg attendance
per game
Search & share
Wiki searches (year)
838.7K
Wikipedia
Attention share · league
13.4%
of league attention
Momentum & heat
Momentum
15%
percentile
Year over year
-23.6%
vs last year
Week heat rank
#3,547
spike vs expected
Month heat rank
#4,079
spike vs expected
Year heat rank
#842
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $198.0M
Commercial $300.0M
Matchday $102.0M
Revenue & value
#3
$600.0M
Revenue
annual
#3
$116.5M
Operating profit
annual
#3
$2.7B
Franchise value
estimated
Costs & attention capital
#2
$133.4M
Payroll
annual
7.2M
AUM
roster pageviews / yr
rank = within F1 (12 clubs)
Attention per $M revenue
1.4K
Red Bull draws 1.4K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlightedTitle
This season2026 · polymarket
1K
Kimi Antonelli76.5%
2L
Lewis Hamilton10.4%
3G
George Russell5.6%
4C
Charles Leclerc2.5%
5L
Lando Norris2.4%
6M
Max Verstappen1.4%
7O
Oscar Piastri0.4%
8E
Esteban Ocon0.1%