Red Bull
AustriaRankings Across Categories
raw value · rank · percentile · gradeAttention
Social reach
130.1M
2nd LgB
Star power
7.2M
4th LgB-
Attention Share
6.1%
4th LgB-
Social momentum
15.0%
11th LgD
Business
Payroll
$133M
2nd LgB
Revenue
$600M
3rd LgC+
Franchise value
$2.7B
3rd LgC+
Ranked within 11 in F1 · 3.5K across all sports
Team Performance
standings, percentile-graded within the league#34in economics, globalof 2,461#3in F1 economicsof 12
Roster Stats Breakdown
5 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
125.4M
all platforms · year
#2
45.0M
Social followers
all platforms
#3
24.6M
Avid fans
61.5M casual
#3
94.9M
Avg TV / game
audience
—
Avg attendance
per game
Search & share
Wiki searches (year)
817.6K
Wikipedia
Attention share · league
13.7%
of league attention
Momentum & heat
Momentum
15%
percentile
Year over year
-26.0%
vs last year
Week heat rank
#3,894
spike vs expected
Month heat rank
#3,957
spike vs expected
Year heat rank
#1,500
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $198.0M
Commercial $300.0M
Matchday $102.0M
Revenue & value
#3
$600.0M
Revenue
annual
#3
$116.5M
Operating profit
annual
#3
$2.7B
Franchise value
estimated
Costs & attention capital
#2
$133.4M
Payroll
annual
rank = within F1 (12 clubs)
Attention per $M revenue
1.4K
Red Bull draws 1.4K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlightedTitle
This season2026 · polymarket
1K
Kimi Antonelli76.5%
2L
Lewis Hamilton10.4%
3G
George Russell5.6%
4C
Charles Leclerc2.5%
5L
Lando Norris2.4%
6M
Max Verstappen1.4%
7O
Oscar Piastri0.4%
8E
Esteban Ocon0.1%