Santos FC
BrazilRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
4.6
20th LgF
Attention
Social reach
112.9M
4th LgB-
Star power
9.9M
1st LgA-
Attention Share
10.0%
2nd LgB+
Social momentum
60.0%
8th LgC
Business
Payroll
$63M
12th LgC-
Revenue
$90M
12th LgC-
Franchise value
$223M
12th LgC-
Ranked within 21 in Brasileirão · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#340in economics, globalof 2,461#10in Brasileirão economicsof 21
Roster Stats Breakdown
2 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
158.7M
all platforms · year
#10
15.2M
Social followers
all platforms
#10
4.2M
Avid fans
10.4M casual
#10
3.9M
Avg TV / game
audience
#10
25.8K
Avg attendance
per game
Search & share
Wiki searches (year)
835.5K
Wikipedia
Attention share · league
0.3%
of league attention
Momentum & heat
Momentum
60%
percentile
Year over year
+1.1%
vs last year
Week heat rank
#3,012
spike vs expected
Month heat rank
#122
spike vs expected
Year heat rank
#293
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $40.5M
Commercial $31.5M
Matchday $18.0M
Revenue & value
#10
$90.0M
Revenue
annual
#12
$-4.4M
Operating profit
annual
#10
$223.0M
Franchise value
estimated
Costs & attention capital
#10
$63.0M
Payroll
annual
rank = within Brasileirão (21 clubs)
Attention per $M revenue
9.3K
Santos FC draws 9.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly