St. Louis Cardinals
NFL
United States
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
7.2
25th LgC-
Attention
Star power
794.3K
69th LgF
Attention Share
0.80%
63rd LgD
Social momentum
41.0%
49th LgD+
Ranked within 43 in NFL · 4.7K across all sports
Team Performance
standings, percentile-graded within the league#103in economics, globalof 2,461#14in NFL economicsof 30
Roster Stats Breakdown
38 tracked · active roster by Q scoreNo tracked roster yet.
Upcoming games
next on the schedule · rated by projected drawAug 23@
Philadelphia Phillies5.91:35p · 1.5M
Philadelphia Phillies5.91:35p · 1.5MAug 25vs
Baltimore Orioles5.87:45p · 1.3M
Baltimore Orioles5.87:45p · 1.3MAug 26vsBaltimore Orioles5.87:45p · 1.3M
Baltimore Orioles5.87:45p · 1.3MAug 27vsBaltimore Orioles5.82:15p · 1.3M
Baltimore Orioles5.82:15p · 1.3MAug 28vs
Pittsburgh Pirates5.68:15p · 1.3M
Pittsburgh Pirates5.68:15p · 1.3MAug 29vsPittsburgh Pirates5.62:15p · 1.3M
Pittsburgh Pirates5.62:15p · 1.3MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
10.2B
all platforms · year
#14
11.3M
Social followers
all platforms
#14
3.1M
Avid fans
7.8M casual
#14
440.0K
Avg TV / game
audience
#14
28.5K
Avg attendance
per game
Search & share
Wiki searches (year)
462.6K
Wikipedia
Attention share · league
0.8%
of league attention
Momentum & heat
Momentum
41%
percentile
Year over year
-8.0%
vs last year
Week heat rank
—
spike vs expected
Month heat rank
—
spike vs expected
Year heat rank
—
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $163.8M
Commercial $109.2M
Matchday $117.0M
Revenue & value
#14
$390.0M
Revenue
annual
#14
$30.8M
Operating profit
annual
#14
$2.7B
Franchise value
estimated
Costs & attention capital
#19
$163.8M
Payroll
annual
rank = within NFL (30 clubs)
Attention per $M revenue
1.2K
St. Louis Cardinals draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.