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Tokyo Yakult Swallows
JapanRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
6.5
6th LgC-
Attention
Social reach
2
10th LgD
Attention Share
7.4%
6th LgC-
Social momentum
50.0%
8th LgD+
Business
Payroll
$63M
10th LgD
Revenue
$180M
10th LgD
Franchise value
$396M
10th LgD
Ranked within 12 in NPB · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#337in economics, globalof 2,461#8in NPB economicsof 12
Roster Stats Breakdown
0 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
978.9M
all platforms · year
#8
1.1M
Social followers
all platforms
#8
299.1K
Avid fans
747.7K casual
#8
227.1K
Avg TV / game
audience
#8
28.9K
Avg attendance
per game
Search & share
Wiki searches (year)
112.9K
Wikipedia
Attention share · league
0.5%
of league attention
Momentum & heat
Momentum
50%
percentile
Year over year
+18.0%
vs last year
Week heat rank
—
spike vs expected
Month heat rank
—
spike vs expected
Year heat rank
—
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $33.2M
Commercial $38.5M
Matchday $41.6M
Revenue & value
#8
$113.3M
Revenue
annual
#8
$5.4M
Operating profit
annual
#8
$385.9M
Franchise value
estimated
Costs & attention capital
#4
$63.0M
Payroll
annual
rank = within NPB (12 clubs)
Attention per $M revenue
996
Tokyo Yakult Swallows draws 996 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.