Washington Spirit

NWSL

United States

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.6

3rd LgB-

Attention

Star power

1.4M

1st LgA

Attention Share

4.9%

6th LgB-

Social momentum

57.0%

8th LgC

Ranked within 14 in NWSL · 4.7K across all sports

Team Performance

standings, percentile-graded within the league

#736in economics, globalof 2,461#3in NWSL economicsof 14

Roster Stats Breakdown

38 tracked · active roster by Q score

No tracked roster yet.

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

2.8B

all platforms · year

3.1M

Social followers

all platforms

840.0K

Avid fans

2.1M casual

350.0K

Avg TV / game

audience

15.7K

Avg attendance

per game

Search & share

Wiki searches (year)

130.5K

Wikipedia

Attention share · league

0.0%

of league attention

Momentum & heat

Momentum

57%

percentile

Year over year

-1.0%

vs last year

Week heat rank

—

spike vs expected

Month heat rank

—

spike vs expected

Year heat rank

—

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $6.6M

Commercial $9.9M

Matchday $5.5M

Revenue & value

$22.0M

Revenue

annual

#11

$-6.1M

Operating profit

annual

$214.0M

Franchise value

estimated

Costs & attention capital

$3.7M

Payroll

annual

rank = within NWSL (14 clubs)

Attention per $M revenue

5.9K

Washington Spirit draws 5.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.