W
Washington Spirit
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
7.3
3rd LgB-
Attention
Social reach
19.5M
3rd LgB-
Star power
1.2M
1st LgA-
Attention Share
9.8%
3rd LgB-
Social momentum
57.0%
5th LgC
Business
Payroll
$4M
9th LgD+
Revenue
$22M
3rd LgB-
Franchise value
$214M
3rd LgB-
Ranked within 14 in NWSL · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#736in economics, globalof 2,461#3in NWSL economicsof 14
Roster Stats Breakdown
27 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
24.7M
all platforms · year
#3
3.1M
Social followers
all platforms
#3
840.0K
Avid fans
2.1M casual
#3
350.0K
Avg TV / game
audience
#3
15.7K
Avg attendance
per game
Search & share
Wiki searches (year)
130.1K
Wikipedia
Attention share · league
0.0%
of league attention
Momentum & heat
Momentum
57%
percentile
Year over year
-1.4%
vs last year
Week heat rank
#489
spike vs expected
Month heat rank
#439
spike vs expected
Year heat rank
#1,158
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $6.6M
Commercial $9.9M
Matchday $5.5M
Revenue & value
#3
$22.0M
Revenue
annual
#11
$-6.1M
Operating profit
annual
#3
$214.0M
Franchise value
estimated
Costs & attention capital
#8
$3.7M
Payroll
annual
rank = within NWSL (14 clubs)
Attention per $M revenue
5.9K
Washington Spirit draws 5.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly