W
Wellington Phoenix FC
New ZealandRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
4.7
5th LgD+
ELO Performance
1442
5th LgD+
Attention
Social reach
19.1M
6th LgF
Star power
306.3K
3rd LgC
Attention Share
12.7%
6th LgF
Social momentum
35.0%
3rd LgC
Business
Payroll
$5M
4th LgC-
Revenue
$8M
5th LgD+
Franchise value
$19M
4th LgC-
Ranked within 6 in A-League · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
16.7%D+
Win%
46.2%C-
Last 16
6-6-4
Efficiency
Point Diff
-0.5D
Off
0C
Def
-0.4F
#1,096in economics, globalof 2,461#4in A-League economicsof 6
Roster Stats Breakdown
3 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
23.7M
all platforms · year
#4
400.0K
Social followers
all platforms
#4
120.0K
Avid fans
310.0K casual
#4
100.0K
Avg TV / game
audience
#4
8.1K
Avg attendance
per game
Search & share
Wiki searches (year)
124.6K
Wikipedia
Attention share · league
0.0%
of league attention
Momentum & heat
Momentum
35%
percentile
Year over year
-12.0%
vs last year
Week heat rank
#2,225
spike vs expected
Month heat rank
#736
spike vs expected
Year heat rank
#1,928
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $3.5M
Commercial $2.7M
Matchday $1.6M
Revenue & value
#4
$7.8M
Revenue
annual
#1
$-1.4M
Operating profit
annual
#4
$19.0M
Franchise value
estimated
Costs & attention capital
#4
$4.8M
Payroll
annual
rank = within A-League (6 clubs)
Attention per $M revenue
16.0K
Wellington Phoenix FC draws 16.0K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly