DATABALL
Stats glossaryMethodology

Aura Sports Group

40th of 336 by clientsTier 4 — Boutique

On our board

the clients we track and their measured attention
Tracked clients
14
on our board
Client earnings
$81.3M
salary + endorsements
Client value
$54.0M
implied
Client attention
2.0M
12 mo
Social reach
318.9M
per year
Top sport
Baseball
MLB

The business

approximate estimates, Forbes-anchored
Est. annual revenue
$5.5M
commission-based
Est. EBITDA
$1.8M
33.4% margin
Est. enterprise value
$20.1M
11.0× EBITDA
Contract value u. mgmt
$290.0M
implied book
Est. total clients
57
we cover 24.5%
Headcount
7
4 certified agents
Revenue / client
$96.6K
Est. client earnings
$50.5M
$3.6M / athlete

Databall Agency Index

a composite of scale, attention, star power, commercial pull and efficiency
73.5
Index · #62 overall
Scale85
Attention74
Star power35
Commercial93
Efficiency70
Monetization ABusiness risk A+0.2% of agency attention

League mix

by share of client earnings
NFL
100%14 clients
Baseball 29%
Football 27%
Basketball 24%
Hockey 15%

Athletes

Sort
#AthleteTeamLeagueQViewsVOEMomEarn
1
Tuli Tuipulotu
LB
Los Angeles ChargersNFL9798.3K+60.0K84%$2.2M
2
DeMarcus Lawrence
LB
Dallas CowboysNFL94392.2K+292.2K87%$14.1M
3
Chase Brown
RB
Cincinnati BengalsNFL93190.1K+33.6K7%$5.6M
4
Rico Dowdle
RB
Carolina PanthersNFL90352.1K+259.0K83%$9.2M
5
Kenneth Walker III
RB
Seattle SeahawksNFL90300.4K+299.4K100%$17.0M
6
Jaylen Warren
RB
Pittsburgh SteelersNFL89187.2K+111.6K82%$7.7M
7
Cody Barton
LB
Denver BroncosNFL8037.4K+6.7K9%$7.4M
8
Alohi Gilman
S
Baltimore RavensNFL79120.7K+103.2K93%$9.0M
9
Jourdan Lewis
CB
Jacksonville JaguarsNFL7951.3K+10.0K15%$1.8M
10
Cole Bishop
S
Buffalo BillsNFL77108.3K+80.5K88%$2.0M
11
Michael Hoecht
EDGE
Buffalo BillsNFL7464.3K+40.2K58%$1.9M
12
Desjuan Johnson
DL
Cleveland BrownsNFL7342.8K+81727%$1.7M
13
Kader Kohou
CB
Miami DolphinsNFL6529.7K+14.7K78%$962.7K
14
Chauncey Golston
DL
NFL3018.3K-2.9K5%$730.8K