DATABALL

NFL

United StatesAmerican FootballTier 132 teams1.7K tracked4th of 215 leagues

Rankings Across Categories

raw value · rank · percentile · grade
Attention
Wiki Views
2.8M
1st SpB-
Attention Share
84.8%
1st SpC+
Social Followers
900.0M
1st SpB-
Avg TV Audience
17.5M
1st SpB-
Fan Universe
310.0M
1st SpB-
Business
Revenue
$21.0B
1st SpB-
Franchise Value
$210.4B
1st SpB-
Media Rights
$12.8B
1st SpB-
Wage Bill
$8.7B
1st SpB-
Avg Revenue / Team
$656.2M
1st SpB-

Ranked within 3 in American Football · 215 across all leagues

Standings

top teams by attention · 32 tracked
Ranked by title odds
#ClubTitle oddsWin %Q LgViews / yrVOE ×MomentumY/YRevenueValueTracked
18%82%99.52.2M3.5×95%184%$650.0M$6.2B42
23%82%882.1M2.0×90%61%$775.0M$7.6B61
35%44%481.5M1.5×77%18%$1.2B$13.1B86
414%71%971.2M1.6×76%18%$825.0M$8.1B47
53%65%59.41.2M1.6×78%21%$670.0M$6.4B123
68%71%82.81.1M1.6×43%-7%$600.0M$5.6B108
74%65%761.1M1.2×3%-45%$760.0M$7.4B44
84%71%89.91.1M1.3×73%14%$770.0M$7.5B41
91%24%50.21.1M1.4×75%17%$750.0M$7.3B62
106%35%73.51.1M1.1×5%-41%$700.0M$6.7B65

Top Players

active players, by Q score
DepthBioModelHealthBoxAdvancedAttentionMoney
#PlayerRoleClubPosAgeQMVP RkViews Rk LgHP%Pass YdsPass TDINTComp%Y/AEPA/playCPOEAvailWiki / yrSocial / yrMomentumY/YWk ×ValueSalaryEndorse
1
Drake MayeMaye
MVPNew England PatriotsQB23.99.9171%1004394100311008172958.9970.395206.710011004.6M731.4M93%392%0.2×$75.6M$53.0M$22.6M
2
Matthew StaffordStafford
MVPLos Angeles RamsQB38.59.94111%1004707100461008165667.9850.39329.39911002.4M379.9M83%68%0.3×$49.6M$30.8M$18.8M
3
Puka NacuaNacua
MVPLos Angeles RamsWR25.29.93221%1000960960409811002.2M359.6M89%154%0.3×$47.2M$30.7M$16.5M
4
Josh AllenAllen
All-LeagueBuffalo BillsQB30.29.81121%100366899259910169.3908880.28146.39911003.6M571.8M23%-25%0.3×$102.9M$69.0M$33.9M
5
Myles GarrettGarrett
All-LeagueLos Angeles RamsDE30.69.812141%1000960960409811002.0M318.7M88%128%0.4×$55.8M$39.7M$16.0M
6
Jaxon Smith-NjigbaSmith-Njigba
MVPSeattle SeahawksWR24.49.86331%1000960960409811001.7M264.8M94%539%0.3×$31.6M$22.1M$9.5M
7
Maxx CrosbyCrosby
All-LeagueLas Vegas RaidersDE28.99.87441%1000960960409811001.2M195.4M84%72%0.9×$36.3M$24.8M$11.5M
8
TJ WattWatt
MVPPittsburgh SteelersLB31.89.82751%100096096040981100661.3K12%-38%0.8×$23.4M$15.8M$7.6M
9
Christian McCaffreyMcCaffrey
All-LeagueSan Francisco 49ersRB30.19.722231%10009609604014014-0.81009811001.6M260.7M76%31%0.5×$52.8M$33.5M$19.3M
10
Amon-Ra St BrownBrown
All-LeagueDetroit LionsWR26.89.710571%100096096040981100919.1K147.1M43%-10%0.3×$27.4M$18.6M$8.8M
11
Travis KelceKelce
All-LeagueKansas City ChiefsTE36.89.612011%1000960960409811004.7M745.8M67%10%0.3×$119.0M$62.1M$56.9M
12
Micah ParsonsParsons
All-LeagueDallas CowboysDL27.29.628431%1000960960409811001.4M227.5M86%97%0.3×$35.1M$22.8M$12.4M
13
Dak PrescottPrescott
All-LeagueDallas CowboysQB339.631321%10045521003010010167.3767.6800.28830.59911001.2M187.2M72%19%0.4×$38.2M$25.9M$12.3M
14
Jared GoffGoff
All-LeagueDetroit LionsQB31.89.620481%1004564100341008168887.9860.28649.1991100890.1K142.4M8%-45%0.4×$30.0M$18.3M$11.7M
15
Davante AdamsAdams
All-LeagueLos Angeles RamsWR33.69.623711%100096096040981100820.9K131.3M29%-20%0.7×$25.6M$17.4M$8.2M

Attention KPIs

reach, audience, and fan base · last 12 months
Views, 12 mo
2.8M
Wikipedia, as an entity
#4
900.0M
Social followers
all clubs
#12
310.0M
Total fan universe
all fans
#11
110.0M
Avid fans
200.0M casual
#10
218.0M
Unique viewers
the season
#5
17.5M
Avg TV audience
per event
#1
69.5K
Avg attendance
per event
Above baseline
0.9×
vs expected
Momentum
27%
percentile
Year on year
-11.2%
vs last 12 mo

Business KPIs

revenue, value, media, and labor
Broadcast $12.8B
Commercial $5.3B
Matchday $3.2B
#1in economics, all leaguesof 204
#1
$21.0B
Total revenue
annual
#1
$4.6B
Operating profit
#1
$210.4B
Combined value
franchises
#6
$656.2M
Avg revenue / team
per club
Media rights
$12.8B
annual
Commercial rev
$5.3B
sponsorship
Matchday rev
$3.2B
gate
#2
$279.2M
Salary cap
per team
#106
48%
Wage-to-revenue
players' share
Avg player salary
$3.2M
per player

rank = among 204 leagues

Talent vs attention

who's over- and under-exposed for their level
talent percentile vs attention · 150
StarsOverexposedUnderexposedFringe← lower talenthigher talent →attention →

Betting markets

live win / award probabilities · own column, never merged into a rating

Title

Next season · market only
2026 · polymarket

MVP

Next season · market only
2026 · polymarket

Award

Next season · market only
2026 · kalshi
8J
Jonathon Brooks3.5%
thin market (16 priced)

Conference

Next season · market only
2026 · polymarket

Division

Next season · market only
2026 · polymarket

Sponsors & partners

official brand deals · grouped by type, biggest brand first
Kit/uniform
Nike
Equipment
Wilson
Betting partner
DraftKingsBetMGMFanDuel
Official partner
YouTube (Alphabet)NetflixAppleGatoradeGenius SportsToyotaHyundaiPepsiCoBud Light (ABI)CaesarsState FarmVisaVerizonMicrosoftAmazonEA SportsTickets: TicketmasterFrito-LayLittle CaesarsMarriottLowe's

Where this league stands

growth and rank among the field
Rank among sports & leagues
5th
of 42 sports
4th
of 215 leagues
-11.2%
year on year

Attention over time

weekly Wikipedia views
This year · 52 weeks
All-time series coming with the historical pull.