Chicago Bears

NFL

United StatesSoldier FieldFounded 191916th in NFL1 titleLast 1985Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.7

18th LgC-

ELO Performance

1535

12th LgC

Title odds

2.9%

17th LgC-

Attention

Social reach

157.6M

7th LgB-

Star power

5.1M

17th LgC-

Attention Share

4.0%

5th LgB

Social momentum

78.0%

5th LgB

Business

Payroll

$263M

31st LgF

Revenue

$670M

13th LgC

Franchise value

$6.4B

13th LgC

Ranked within 32 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

62.5%C

Win%

64.7%C+

Wins

11C+

Losses

Efficiency

Point Diff

1.5C

Off

2.9C+

Def

-1.4D+

#31in economics, globalof 2,461#13in NFL economicsof 32

Lineup on court

derived starting five · tap a player

Key reserves

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Ben Johnson

Coach · 1.2M views

Ryan Poles

GM · 86.2K views

Franchise legends

Mike Ditka

Coach · 628.2K views

Jay Cutler

QB · 619.5K views

Walter Payton

RB · 542.7K views

Jim McMahon

QB · 382.3K views

Dick Butkus

LB · 318.1K views

Roster Stats Breakdown

123 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Pass Yds	Pass TD	INT	Comp%	Y/A	EPA/play	CPOE	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Caleb WilliamsWilliams	Start	QB	24.7	9.5	77	25	1%100	394299	27100	72	58.129	6.958	0.168	-57.21	1100	1.8M	285.1M	80%	47%	0.3×	$35.2M	$22.5M	$12.7M
2	Colston LovelandLoveland	Start	TE	22.3	9	147	116	1%100	096	096	04	—	—	—	098	1100	539.1K	86.3M	85%	83%	0.4×	$7.5M	$5.2M	$2.2M
3	Tremaine EdmundsEdmunds	Start	LB	29.2	9	76	345	1%52	096	096	04	—	—	—	098	1.052	193.7K	31.0M	84%	73%	0.5×	$6.1M	$4.2M	$1.9M
4	Montez SweatSweat	Start	DL	29.9	9	51	462	1%100	096	096	04	—	—	—	098	1100	135.0K	21.6M	69%	14%	0.6×	$4.7M	$3.1M	$1.5M
5	Kevin ByardByard	Start	DB	32.9	8.8	114	336	1%100	096	096	04	—	—	—	098	1100	202.7K	32.4M	89%	164%	0.5×	$6.4M	$4.5M	$1.9M
6	Keenan AllenAllen	Start	WR	34.3	8.7	211	151	1%100	096	096	04	—	—	—	098	1100	408.2K	65.3M	70%	16%	0.6×	$11.8M	$7.5M	$4.3M
7	D'Andre SwiftSwift	Start	RB	27.5	8.6	196	215	1%100	096	096	04	—	—	—	098	1100	334.6K	53.5M	71%	17%	0.4×	$9.9M	$6.3M	$3.7M
8	Rome OdunzeOdunze	Start	WR	24.2	8.6	167	272	1%44	096	096	04	—	—	—	098	0.944	227.5K	36.4M	56%	0%	0.4×	$5.6M	$3.8M	$1.8M
9	Kyle MonangaiMonangai	Start	RB	24.4	7.9	349	281	1%100	096	096	04	—	—	—	098	1100	307.9K	49.3M	93%	414%	0.4×	$5.5M	$3.6M	$1.9M
10	Austin BookerBooker	Start	EDGE	24	7.7	175	805	1%31	096	096	04	—	—	—	098	0.731	61.8K	9.9M	74%	25%	0.4×	$1.4M	$900.6K	$461.5K
11	Justin FieldsFields	Start	QB	27.4	7.5	762	66	1%24	125997	797	14	62.747	6.234	-0.136	-61.91	0.724	858.5K	137.4M	30%	-18%	0.7×	$28.5M	$18.9M	$9.6M
12	Tyrique StevensonStevenson	Rotation	DB	26	7.4	238	821	1%44	096	096	04	—	—	—	098	0.944	44.3K	7.1M	1%	-69%	0.3×	$1.6M	$1.1M	$495.2K
13	Cole KmetKmet	Rotation	TE	27.4	7.1	514	383	1%100	096	096	04	014	014	-0.515	-63.31	1100	204.4K	32.7M	74%	25%	0.3×	$5.5M	$3.7M	$1.8M
14	TJ EdwardsEdwards	Rotation	LB	30	7	364	762	1%31	096	096	04	—	—	—	098	0.731	73.3K	—	79%	42%	0.9×	$2.2M	$1.4M	$769.6K
15	Jaylon JohnsonJohnson	Rotation	DB	27.3	6.1	644	590	1%11	096	096	04	—	—	—	098	0.511	94.5K	15.1M	29%	-20%	0.3×	$3.2M	$2.2M	$1.0M

Upcoming games

next on the schedule · rated by projected draw

Sep 13@

Carolina Panthers8.21:00p · 20.1M

Sep 20vs

Minnesota Vikings8.31:00p · 20.2M

Sep 28vs

Philadelphia Eagles8.88:15p · 21.3M

Oct 4vs

New York Jets7.51:00p · 20.4M

Oct 11@

Green Bay Packers8.74:25p · 26.2M

Oct 18@

Atlanta Falcons8.31:00p · 20.3M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

178.4M

all platforms · year

#13

28.7M

Social followers

all platforms

#13

7.9M

Avid fans

19.7M casual

#13

17.7M

Avg TV / game

audience

#13

70.2K

Avg attendance

per game

Search & share

Wiki searches (year)

1.2M

Wikipedia

Attention share · league

2.1%

of league attention

Momentum & heat

Momentum

78%

percentile

Year over year

+20.5%

vs last year

Week heat rank

#3,581

spike vs expected

Month heat rank

#3,899

spike vs expected

Year heat rank

#151

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $402.0M

Commercial $167.5M

Matchday $100.5M

Revenue & value

#13

$670.0M

Revenue

annual

#13

$148.6M

Operating profit

annual

#13

$6.4B

Franchise value

estimated

Costs & attention capital

#31

$262.6M

Payroll

annual

5.8M

AUM

roster pageviews / yr

rank = within NFL (32 clubs)

Cap utilization$263M committed · $7M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

1.8K

Chicago Bears draws 1.8K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.