Buffalo Bills

NFL

United StatesRalph Wilson StadiumFounded 19604th in NFLContender

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.0

8th LgC+

ELO Performance

1588

6th LgB-

Title odds

8.0%

2nd LgA-

Attention

Social reach

152.2M

9th LgC+

Star power

9.9M

3rd LgB+

Attention Share

3.8%

6th LgB-

Social momentum

43.0%

23rd LgD+

Business

Payroll

$274M

17th LgC-

Revenue

$600M

30th LgF

Franchise value

$5.6B

30th LgF

Ranked within 32 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

81.2%B-

Win%

70.6%B

Wins

12B

Losses

Efficiency

Point Diff

6.8B

Off

5.3B+

Def

1.5C

#52in economics, globalof 2,461#30in NFL economicsof 32

Lineup on court

derived starting five · tap a player

Key reserves

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Sean McDermott

Coach · 858.7K views

Terry Pegula

Owner · 692.5K views

Brandon Beane

GM · 158.8K views

Franchise legends

Marshawn Lynch

RB · 1.2M views

Ryan Fitzpatrick

QB · 581.2K views

Doug Flutie

QB · 499.2K views

Reggie Bush

RB · 465.8K views

Jim Kelly

QB · 437.9K views

Roster Stats Breakdown

108 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Pass Yds	Pass TD	INT	Comp%	Y/A	EPA/play	CPOE	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Josh AllenAllen	Start	QB	30.2	9.8	11	2	1%100	366899	2599	101	69.390	888	0.281	46.399	1100	3.6M	571.8M	23%	-25%	0.3×	$102.9M	$69.0M	$33.9M
2	Stefon DiggsDiggs	Start	WR	32.7	9.5	108	6	1%100	096	096	04	—	—	—	098	1100	3.6M	574.9M	87%	106%	1.0×	$97.7M	$68.0M	$29.6M
3	Joey BosaBosa	Start	LB	31	9.3	87	89	1%100	096	096	04	—	—	—	098	1100	619.6K	99.1M	46%	-8%	0.4×	$19.6M	$13.1M	$6.5M
4	James CookCook	Start	RB	26.8	9.2	91	121	1%100	096	096	04	—	—	—	098	1100	520.5K	—	63%	8%	0.6×	$13.9M	$9.4M	$4.5M
5	DJ MooreMoore	Start	WR	29.3	8.9	137	163	1%100	296	196	04	100100	217	3.9100	46.299	1100	426.4K	—	85%	90%	2.3×	$12.3M	$8.4M	$3.9M
6	DaQuan JonesJones	Start	DT	34.6	8.9	29	971	1%44	096	096	04	—	—	—	098	0.944	38.3K	6.1M	80%	47%	0.4×	$1.2M	$833.9K	$366.7K
7	AJ EpenesaEpenesa	Start	EDGE	27.9	8.7	95	517	1%100	096	096	04	—	—	—	098	1100	115.1K	—	80%	47%	1.4×	$3.6M	$2.6M	$996.4K
8	Rasul DouglasDouglas	Start	CB	30.9	8.6	110	518	1%100	096	096	04	—	—	—	098	1100	100.9K	16.2M	49%	-5%	0.6×	$3.6M	$2.5M	$1.1M
9	Dalton KincaidKincaid	Start	TE	26.8	8.4	184	392	1%44	096	096	04	—	—	—	098	0.944	168.0K	26.9M	57%	0%	0.4×	$5.0M	$3.3M	$1.7M
10	Keon ColemanColeman	Start	WR	23.2	8.3	303	167	1%44	096	096	04	—	—	—	098	0.944	397.7K	63.6M	67%	11%	0.2×	$7.4M	$4.9M	$2.5M
11	Christian BenfordBenford	Start	CB	25.8	8.3	92	823	1%100	096	096	04	—	—	—	098	1100	53.2K	8.5M	44%	-9%	0.4×	$1.4M	$1.0M	$410.5K
12	Khalil ShakirShakir	Rotation	WR	26.5	8.2	203	442	1%100	096	096	04	—	—	—	098	1100	148.4K	23.7M	16%	-33%	0.5×	$4.3M	$2.9M	$1.4M
13	Matt MilanoMilano	Rotation	LB	32	7.7	333	474	1%44	096	096	04	—	—	—	098	0.944	121.4K	19.4M	57%	0%	0.8×	$4.4M	$3.1M	$1.3M
14	Jordan PoyerPoyer	Reserve	S	35.3	7.5	393	418	1%31	096	096	04	—	—	—	098	0.731	151.7K	24.3M	63%	5%	0.4×	$4.3M	$2.6M	$1.6M
15	Dawson KnoxKnox	Rotation	TE	29.7	7.5	319	548	1%100	096	096	04	—	—	—	098	1100	101.0K	16.2M	64%	6%	0.9×	$3.3M	$2.2M	$1.0M

Upcoming games

next on the schedule · rated by projected draw

Sep 13@

Houston Texans9.51:00p · 23.2M

Sep 17vs

Detroit Lions9.48:15p · 22.4M

Sep 27vs

Los Angeles Chargers9.21:00p · 19.6M

Oct 4vs

New England Patriots9.51:00p · 24.3M

Oct 12@

Los Angeles Rams9.98:15p · 24.8M

Oct 18@

Las Vegas Raiders8.84:25p · 21.2M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

167.9M

all platforms · year

#30

25.7M

Social followers

all platforms

#30

7.1M

Avid fans

17.7M casual

#30

16.7M

Avg TV / game

audience

#30

66.5K

Avg attendance

per game

Search & share

Wiki searches (year)

1.1M

Wikipedia

Attention share · league

2.0%

of league attention

Momentum & heat

Momentum

43%

percentile

Year over year

-8.8%

vs last year

Week heat rank

#3,302

spike vs expected

Month heat rank

#3,470

spike vs expected

Year heat rank

#162

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $360.0M

Commercial $150.0M

Matchday $90.0M

Revenue & value

#30

$600.0M

Revenue

annual

#30

$127.5M

Operating profit

annual

#30

$5.6B

Franchise value

estimated

Costs & attention capital

#17

$274.0M

Payroll

annual

11.2M

AUM

roster pageviews / yr

rank = within NFL (32 clubs)

Cap utilization$274M committed · $19M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

1.9K

Buffalo Bills draws 1.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.