Detroit Lions

NFL

United StatesFord FieldFounded 192919th in NFLIn the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.7

10th LgC+

ELO Performance

1550

10th LgC+

Title odds

4.1%

8th LgC+

Attention

Social reach

99.3M

24th LgD+

Star power

4.2M

24th LgD+

Attention Share

2.3%

22nd LgD+

Social momentum

5.0%

29th LgF

Business

Payroll

$269M

25th LgD

Revenue

$615M

24th LgD+

Franchise value

$5.8B

24th LgD+

Ranked within 32 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

68.8%C+

Win%

52.9%C

Wins

Losses

Efficiency

Point Diff

4B-

Off

5.3B+

Def

-1.3D+

#45in economics, globalof 2,461#24in NFL economicsof 32

Lineup on court

derived starting five · tap a player

Key reserves

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Dan Campbell

Coach · 794.8K views

Brad Holmes

GM · 56.8K views

Franchise legends

Kevin Smith

RB · 856.7K views

Barry Sanders

RB · 578.3K views

Nate Burleson

WR · 572.3K views

Calvin Johnson

WR · 506.2K views

Ndamukong Suh

DT · 357.5K views

Roster Stats Breakdown

79 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Pass Yds	Pass TD	INT	Comp%	Y/A	EPA/play	CPOE	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Amon-Ra St BrownBrown	Start	WR	26.8	9.7	10	57	1%100	096	096	04	—	—	—	098	1100	919.1K	147.1M	43%	-10%	0.3×	$27.4M	$18.6M	$8.8M
2	Jared GoffGoff	Start	QB	31.8	9.6	20	48	1%100	4564100	34100	81	6888	7.986	0.286	49.199	1100	890.1K	142.4M	8%	-45%	0.4×	$30.0M	$18.3M	$11.7M
3	Aidan HutchinsonHutchinson	Start	DL	26	9.6	17	119	1%100	096	096	04	—	—	—	098	1100	465.4K	74.5M	24%	-24%	0.3×	$12.8M	$7.9M	$4.9M
4	Jahmyr GibbsGibbs	Start	RB	24.4	9.4	49	85	1%100	096	096	04	—	—	—	098	1100	700.7K	112.1M	62%	5%	2.3×	$15.7M	$10.6M	$5.1M
5	Jameson WilliamsWilliams	Start	WR	25.3	9.3	46	203	1%100	096	096	04	—	—	—	098	1100	299.7K	47.9M	16%	-33%	0.4×	$8.3M	$5.5M	$2.8M
6	Brian BranchBranch	Start	DB	24.8	9.3	25	373	1%44	096	096	04	—	—	—	098	0.944	206.0K	33.0M	76%	31%	0.3×	$4.2M	$2.7M	$1.5M
7	Jack CampbellCampbell	Start	LB	25.9	8.5	150	436	1%100	096	096	04	—	—	—	098	1100	150.2K	—	74%	29%	0.9×	$4.1M	$2.8M	$1.3M
8	David MontgomeryMontgomery	Start	RB	29.1	8.4	305	159	1%100	396	196	04	5019	1.515	-0.95	6.998	1100	452.8K	—	54%	0%	1.0×	$12.6M	$8.2M	$4.4M
9	Alex AnzaloneAnzalone	Start	LB	31.8	8.1	257	419	1%100	096	096	04	—	—	—	098	1100	169.1K	27.0M	12%	-37%	0.5×	$5.5M	$3.6M	$1.9M
10	Sam LaPortaLaPorta	Start	TE	25.5	8	267	430	1%24	096	096	04	—	—	—	098	0.724	144.5K	23.1M	11%	-40%	0.6×	$4.6M	$2.8M	$1.8M
11	DJ ReedReed	Start	CB	29.7	7.4	291	702	1%36	096	096	04	—	—	—	098	0.836	61.1K	—	5%	-51%	1.4×	$2.2M	$1.5M	$689.1K
12	Amik RobertsonRobertson	Rotation	CB	28.1	7.2	302	803	1%100	096	096	04	—	—	—	098	1100	61.8K	9.9M	4%	-53%	0.7×	$2.0M	$1.3M	$665.1K
13	Alim McNeillMcNeill	Rotation	DT	26.2	6.4	358	1071	1%17	096	096	04	—	—	—	098	0.617	30.5K	4.9M	5%	-50%	0.6×	$1.0M	$711.2K	$333.1K
14	Kalif RaymondRaymond	Rotation	WR	32	6.1	628	662	1%100	096	096	04	—	—	—	098	1100	86.2K	13.8M	65%	8%	1.0×	$2.7M	$1.9M	$819.5K
15	Benito JonesJones	Rotation	DE	28.7	4.3	709	1249	1%24	096	096	04	—	—	—	098	0.724	18.9K	3.0M	68%	12%	0.4×	$682.8K	$469.9K	$212.9K

Upcoming games

next on the schedule · rated by projected draw

Sep 13vs

New Orleans Saints7.91:00p · 19.5M

Sep 17@

Buffalo Bills9.48:15p · 22.4M

Sep 27vs

New York Jets7.41:00p · 20.1M

Oct 4@

Carolina Panthers8.28:20p · 19.5M

Oct 11@

Arizona Cardinals8.34:25p · 19.5M

Oct 25vs

Green Bay Packers8.64:25p · 20.6M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

103.6M

all platforms · year

#24

26.4M

Social followers

all platforms

#24

7.3M

Avid fans

18.1M casual

#24

16.9M

Avg TV / game

audience

#24

67.3K

Avg attendance

per game

Search & share

Wiki searches (year)

690.5K

Wikipedia

Attention share · league

1.2%

of league attention

Momentum & heat

Momentum

percentile

Year over year

-39.3%

vs last year

Week heat rank

#3,267

spike vs expected

Month heat rank

#3,858

spike vs expected

Year heat rank

#3,923

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $369.0M

Commercial $153.8M

Matchday $92.2M

Revenue & value

#24

$615.0M

Revenue

annual

#24

$131.9M

Operating profit

annual

#24

$5.8B

Franchise value

estimated

Costs & attention capital

#25

$269.0M

Payroll

annual

4.7M

AUM

roster pageviews / yr

rank = within NFL (32 clubs)

Cap utilization$269M committed · $14M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

1.1K

Detroit Lions draws 1.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.