Detroit Lions

NFL

United StatesFord FieldFounded 192919th in NFLIn the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

ELO Performance

1550

22nd LgC

Title odds

4.1%

8th LgC+

Attention

Social reach

99.1M

23rd LgD+

Star power

4.2M

49th LgD+

Attention Share

1.1%

43rd LgC-

Social momentum

5.0%

58th LgF

Business

Payroll

$269M

25th LgD

Revenue

$615M

24th LgD+

Franchise value

$5.8B

24th LgD+

Ranked within 71 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

68.8%C+

Win%

52.9%C

Wins

Losses

Efficiency

Point Diff

4B-

Off

5.3B+

Def

-1.3D+

#45in economics, globalof 2,461#24in NFL economicsof 32

Roster Stats Breakdown

79 tracked · active roster by Q score

No tracked roster yet.

Upcoming games

next on the schedule · rated by projected draw

Oct 25vs

Green Bay Packers8.84:25p · 12.4M

Nov 1vs

Minnesota Vikings7.81:00p · 3.6M

Nov 8@

Miami Dolphins7.51:00p · 3.7M

Nov 15vs

New England Patriots8.79:30a · 8.5M

Nov 22vs

Tampa Bay Buccaneers7.61:00p · 3.6M

Nov 26vs

Chicago Bears9.11:00p · 18.1M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

102.0M

all platforms · year

#24

26.4M

Social followers

all platforms

#24

7.3M

Avid fans

18.1M casual

#24

16.9M

Avg TV / game

audience

#24

67.3K

Avg attendance

per game

Search & share

Wiki searches (year)

680.0K

Wikipedia

Attention share · league

1.2%

of league attention

Momentum & heat

Momentum

percentile

Year over year

-40.4%

vs last year

Week heat rank

#363

spike vs expected

Month heat rank

#1,092

spike vs expected

Year heat rank

#4,029

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $369.0M

Commercial $153.8M

Matchday $92.2M

Revenue & value

#24

$615.0M

Revenue

annual

#24

$131.9M

Operating profit

annual

#24

$5.8B

Franchise value

estimated

Costs & attention capital

#25

$269.0M

Payroll

annual

rank = within NFL (32 clubs)

Cap utilization$269M committed · $14M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

1.1K

Detroit Lions draws 1.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots

Attention over time

weekly Wikipedia views

This year · 52 weeks

Since founding · monthly

Championship odds

live market win probabilities · this club highlighted

4.1% to win the title

8th of 32 in the market

Title

Market

2026 · polymarket

Los Angeles Rams13.7%

Seattle Seahawks8.0%

Buffalo Bills8.0%

Baltimore Ravens6.9%

Kansas City Chiefs5.7%

Dallas Cowboys5.3%

Los Angeles Chargers4.4%

Detroit Lions4.1%