Kansas City Chiefs

NFL

United StatesArrowhead StadiumFounded 196015th in NFL3 titlesLast 2023In the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.4

12th LgC

ELO Performance

1494

18th LgC-

Title odds

5.7%

5th LgB

Attention

Social reach

150.0M

10th LgC+

Star power

9.8M

4th LgB

Attention Share

3.6%

11th LgC

Social momentum

5.0%

30th LgF

Business

Payroll

$272M

20th LgD+

Revenue

$700M

10th LgC+

Franchise value

$6.7B

10th LgC+

Ranked within 32 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

43.8%C-

Win%

35.3%D+

Wins

6D+

Losses

Efficiency

Point Diff

Off

-1.7D+

Def

3.7B-

#25in economics, globalof 2,461#9in NFL economicsof 32

Lineup on court

derived starting five · tap a player

Key reserves

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Andy Reid

Coach · 1.0M views

Clark Hunt

Owner · 253.9K views

Brett Veach

GM · 53.9K views

Franchise legends

Brandon Flowers

CB · 604.0K views

Alex Smith

QB · 410.5K views

Warren Moon

QB · 309.7K views

Mike Webster

C · 256.1K views

Derrick Thomas

LB · 186.7K views

Roster Stats Breakdown

65 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Pass Yds	Pass TD	INT	Comp%	Y/A	EPA/play	CPOE	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Travis KelceKelce	Start	TE	36.8	9.6	120	1	1%100	096	096	04	—	—	—	098	1100	4.7M	745.8M	67%	10%	0.3×	$119.0M	$62.1M	$56.9M
2	Patrick MahomesMahomes	Start	QB	30.9	9.5	120	5	1%100	358799	2299	111	62.749	7.164	0.176	1.998	1100	2.5M	402.1M	4%	-53%	0.3×	$105.3M	$63.5M	$41.9M
3	Rashee RiceRice	Start	WR	26.3	9	148	131	1%17	096	096	04	—	—	—	098	0.617	572.3K	91.6M	77%	35%	0.4×	$13.9M	$8.7M	$5.2M
4	Trent McDuffieMcDuffie	Start	CB	25.9	8.6	158	308	1%52	096	096	04	—	—	—	098	1.052	247.7K	39.6M	76%	32%	0.8×	$6.0M	$4.1M	$1.9M
5	Chris JonesJones	Start	DT	32.1	8.5	251	194	1%100	096	096	04	—	—	—	098	1100	311.9K	—	11%	-38%	—	$11.1M	$7.1M	$4.0M
6	Jaylen WatsonWatson	Start	CB	27.9	8.3	106	761	1%100	096	096	04	—	—	—	098	1100	65.6K	10.5M	80%	49%	0.6×	$2.1M	$1.5M	$575.8K
7	George KarlaftisKarlaftis	Start	EDGE	25.3	8	238	486	1%100	096	096	04	—	—	—	098	1100	117.7K	18.8M	6%	-48%	0.2×	$3.5M	$2.3M	$1.2M
8	Xavier WorthyWorthy	Start	WR	23.3	7.9	391	199	1%100	096	096	04	—	—	—	098	1100	287.1K	45.9M	1%	-69%	0.3×	$6.5M	$4.2M	$2.3M
9	Nick BoltonBolton	Start	LB	26.4	7.7	232	692	1%100	096	096	04	—	—	—	098	1100	62.7K	10.0M	6%	-48%	0.3×	$2.3M	$1.5M	$790.1K
10	Isiah PachecoPacheco	Start	RB	26.4	7.6	522	182	1%52	096	096	04	—	—	—	098	1.052	348.2K	55.7M	18%	-30%	0.5×	$12.3M	$7.2M	$5.1M
11	Justin ReidReid	Start	SS	29.4	7.1	450	475	1%100	096	096	04	—	—	—	098	1100	124.5K	19.9M	16%	-32%	0.3×	$3.9M	$2.7M	$1.2M
12	Leo ChenalChenal	Rotation	LB	25.8	6.9	467	588	1%100	096	096	04	—	—	—	098	1100	100.5K	16.1M	28%	-20%	0.4×	$2.7M	$1.9M	$819.8K
13	Drue TranquillTranquill	Rotation	LB	31	6.8	463	644	1%100	096	096	04	—	—	—	098	1100	89.0K	14.2M	39%	-12%	0.6×	$3.0M	$1.9M	$1.1M
14	Charles OmenihuOmenihu	Rotation	EDGE	28.9	5.5	594	934	1%100	096	096	04	—	—	—	098	1100	42.8K	6.8M	12%	-38%	0.4×	$1.5M	$977.1K	$569.5K
15	J Joshua UcheUche	Rotation	EDGE	27.9	5.1	696	901	1%36	096	096	04	—	—	—	098	0.836	43.3K	6.9M	2%	-61%	0.3×	$1.4M	$1.0M	$412.9K

Upcoming games

next on the schedule · rated by projected draw

Sep 14vs

Denver Broncos9.28:15p · 20.8M

Sep 20vs

Indianapolis Colts9.08:20p · 20.4M

Sep 27@

Miami Dolphins8.51:00p · 20.9M

Oct 4@

Las Vegas Raiders8.64:25p · 27.2M

Oct 18vs

Los Angeles Chargers9.14:25p · 20.5M

Oct 25@

Seattle Seahawks9.48:20p · 20.6M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

157.2M

all platforms · year

30.0M

Social followers

all platforms

8.3M

Avid fans

20.6M casual

18.1M

Avg TV / game

audience

71.8K

Avg attendance

per game

Search & share

Wiki searches (year)

1.0M

Wikipedia

Attention share · league

1.9%

of league attention

Momentum & heat

Momentum

percentile

Year over year

-41.1%

vs last year

Week heat rank

#3,887

spike vs expected

Month heat rank

#4,089

spike vs expected

Year heat rank

#755

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $420.0M

Commercial $175.0M

Matchday $105.0M

Revenue & value

$700.0M

Revenue

annual

$158.1M

Operating profit

annual

$6.7B

Franchise value

estimated

Costs & attention capital

#20

$272.0M

Payroll

annual

9.9M

AUM

roster pageviews / yr

rank = within NFL (32 clubs)

Cap utilization$272M committed · $17M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

1.5K

Kansas City Chiefs draws 1.5K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.