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Dallas Cowboys

NFLUnited StatesAT&T StadiumFounded 196017th in NFL5 titlesLast 1995In the mix

Rankings Across Categories

raw value · rank · percentile · grade
Performance
ELO Performance
1474
45th LgD+
Title odds
5.3%
6th LgB-
Attention
Social reach
184.6M
3rd LgB+
Star power
6.5M
21st LgC+
Attention Share
2.4%
5th LgB+
Social momentum
77.0%
12th LgB-
Business
Payroll
$279M
3rd LgB+
Revenue
$1.2B
1st LgA
Franchise value
$13.1B
1st LgA

Ranked within 71 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league
Record & form
Rank %
34.4%D+
Win%
44.1%D+
Wins
7D+
Losses
1
Draws
9
Efficiency
Point Diff
-2.4C-
Off
4.7B-
Def
-7F
#3in economics, globalof 2,461#1in NFL economicsof 32

Roster Stats Breakdown

86 tracked · active roster by Q score

No tracked roster yet.

Upcoming games

next on the schedule · rated by projected draw
Oct 26@Philadelphia Eagles9.3
Nov 1vsArizona Cardinals7.8
Nov 8@Indianapolis Colts7.7
Nov 15vsSan Francisco 49ers9.1
Nov 22vsTennessee Titans7.5
Nov 26vsPhiladelphia Eagles9.3

Attention KPIs

reach, audience, search and heat — last 12 months
Reach & audience
Social media views
177.3M
all platforms · year
#8
30.0M
Social followers
all platforms
#8
8.3M
Avid fans
20.6M casual
#1
23.9M
Avg TV / game
audience
#1
94.8K
Avg attendance
per game
Search & share
Wiki searches (year)
1.2M
Wikipedia
Attention share · league
2.5%
of league attention
Momentum & heat
Momentum
77%
percentile
Year over year
-20.4%
vs last year
Week heat rank
#529
spike vs expected
Month heat rank
#3,684
spike vs expected
Year heat rank
#285
spike vs expected

Business KPIs

revenue, value, audience, and fan base
Broadcast $732.0M
Commercial $305.0M
Matchday $183.0M
Revenue & value
#1
$1.2B
Revenue
annual
#1
$360.6M
Operating profit
annual
#1
$13.1B
Franchise value
estimated
Costs & attention capital
#3
$279.0M
Payroll
annual

rank = within NFL (32 clubs)

Cap utilization$279M committed · $24M over the cap
Cap
$255M
Range $255M → $255M · thresholds are approximate NFL 2025-26 figures
Attention per $M revenue
1.2K

Dallas Cowboys draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots
10.0K100.0K1.0M0255075100talent percentile →wiki searches (stabilized / yr) →

Attention over time

weekly Wikipedia views
This year · 52 weeks
Since founding · monthly

Championship odds

live market win probabilities · this club highlighted
5.3% to win the title
6th of 32 in the market

Title

Market
2026 · polymarket
1
Los Angeles Rams13.7%
2
Seattle Seahawks8.0%
3
Buffalo Bills8.0%
4
Baltimore Ravens6.9%
5
Kansas City Chiefs5.7%
6
Dallas Cowboys5.3%
7
Los Angeles Chargers4.4%
8
Detroit Lions4.1%