Dallas Cowboys

NFL

United StatesAT&T StadiumFounded 196017th in NFL5 titlesLast 1995In the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.1

22nd LgD+

ELO Performance

1474

21st LgD+

Title odds

5.3%

6th LgB-

Attention

Social reach

194.1M

3rd LgB+

Star power

6.5M

11th LgC

Attention Share

4.9%

3rd LgB+

Social momentum

77.0%

6th LgB-

Business

Payroll

$279M

3rd LgB+

Revenue

$1.2B

1st LgA

Franchise value

$13.1B

1st LgA

Ranked within 32 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

34.4%D+

Win%

44.1%D+

Wins

7D+

Losses

Draws

Efficiency

Point Diff

-2.4C-

Off

4.7B-

Def

-7F

#3in economics, globalof 2,461#1in NFL economicsof 32

Lineup on court

derived starting five · tap a player

Key reserves

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Jerry Jones

Owner · 1.5M views

Brian Schottenheimer

Coach · 648.6K views

Will McClay

VP of Player Personnel · 11.4K views

Franchise legends

Michael Irvin

WR · 1.2M views

Tony Romo

QB · 1.1M views

Emmitt Smith

RB · 1.0M views

Herschel Walker

RB · 598.4K views

Roger Staubach

QB · 447.2K views

Roster Stats Breakdown

86 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Pass Yds	Pass TD	INT	Comp%	Y/A	EPA/play	CPOE	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Micah ParsonsParsons	Start	DL	27.2	9.6	28	43	1%100	096	096	04	—	—	—	098	1100	1.4M	227.5M	86%	97%	0.3×	$35.1M	$22.8M	$12.4M
2	Dak PrescottPrescott	Start	QB	33	9.6	31	32	1%100	4552100	30100	101	67.376	7.680	0.288	30.599	1100	1.2M	187.2M	72%	19%	0.4×	$38.2M	$25.9M	$12.3M
3	George PickensPickens	Start	WR	25.4	9.6	14	88	1%100	096	096	04	—	—	—	098	1100	678.1K	108.5M	61%	3%	0.3×	$16.9M	$11.6M	$5.3M
4	Quinnen WilliamsWilliams	Start	DL	28.6	9.6	15	210	1%100	096	096	04	—	—	—	098	1100	345.8K	55.3M	89%	173%	0.4×	$10.1M	$6.8M	$3.3M
5	CeeDee LambLamb	Start	WR	27.3	9.3	88	92	1%52	096	096	04	—	—	—	098	1.052	569.2K	91.1M	36%	-14%	0.4×	$19.0M	$12.9M	$6.1M
6	DeMarcus LawrenceLawrence	Start	LB	34.2	8.9	131	192	1%100	096	096	04	—	—	—	098	1100	392.2K	62.8M	87%	106%	1.7×	$9.8M	$6.6M	$3.2M
7	Javonte WilliamsWilliams	Start	RB	26.3	8.8	142	223	1%100	096	096	04	—	—	—	098	1100	386.7K	61.9M	89%	143%	0.6×	$8.8M	$5.9M	$2.9M
8	Jake FergusonFerguson	Start	TE	27.5	8.7	131	309	1%100	096	096	04	—	—	—	098	1100	206.0K	33.0M	75%	29%	0.4×	$6.5M	$4.5M	$2.0M
9	Tony PollardPollard	Start	RB	29.2	7.7	324	460	1%100	096	096	04	—	—	—	098	1100	122.1K	19.5M	16%	-32%	0.4×	$4.3M	$3.0M	$1.3M
10	Osa OdighizuwaOdighizuwa	Start	DT	28	7.7	255	646	1%100	096	096	04	—	—	—	098	1100	96.2K	15.4M	80%	48%	0.5×	$2.8M	$2.0M	$858.8K
11	DaRon BlandBland	Start	CB	27	7.1	432	541	1%44	096	096	04	—	—	—	098	0.944	104.3K	16.7M	67%	10%	0.5×	$3.8M	$2.5M	$1.4M
12	Dante Fowler JrFowler Jr	Rotation	EDGE	32	6.8	497	553	1%52	096	096	04	—	—	—	098	1.052	105.6K	—	23%	-23%	1.5×	$3.5M	$2.4M	$1.1M
13	Trevon DiggsDiggs	Rotation	CB	27.9	6.7	889	98	1%24	096	096	04	—	—	—	098	0.724	671.6K	107.5M	88%	118%	1.4×	$19.9M	$13.8M	$6.0M
14	DeMarvion OvershownOvershown	Rotation	LB	26	5.6	760	593	0%6	096	096	04	—	—	—	098	0.46	103.5K	16.6M	13%	-36%	1.6×	$3.1M	$2.1M	$997.1K
15	Sam WilliamsWilliams	Rotation	EDGE	27.3	5	690	1002	1%100	096	096	04	—	—	—	098	1100	36.3K	—	76%	33%	0.9×	$1.2M	$886.1K	$358.6K

Upcoming games

next on the schedule · rated by projected draw

Sep 13@

New York Giants8.78:20p · 25.6M

Sep 20vs

Washington Commanders8.34:25p · 25.1M

Sep 27vs

Baltimore Ravens9.34:25p · 25.0M

Oct 4@

Houston Texans9.01:00p · 25.2M

Oct 8vs

Tampa Bay Buccaneers8.28:15p · 25.1M

Oct 18@

Green Bay Packers8.98:20p · 25.4M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

205.3M

all platforms · year

30.0M

Social followers

all platforms

8.3M

Avid fans

20.6M casual

23.9M

Avg TV / game

audience

94.8K

Avg attendance

per game

Search & share

Wiki searches (year)

1.4M

Wikipedia

Attention share · league

2.5%

of league attention

Momentum & heat

Momentum

77%

percentile

Year over year

+4.6%

vs last year

Week heat rank

#396

spike vs expected

Month heat rank

#4,098

spike vs expected

Year heat rank

#161

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $732.0M

Commercial $305.0M

Matchday $183.0M

Revenue & value

$1.2B

Revenue

annual

$360.6M

Operating profit

annual

$13.1B

Franchise value

estimated

Costs & attention capital

$279.0M

Payroll

annual

6.6M

AUM

roster pageviews / yr

rank = within NFL (32 clubs)

Cap utilization$279M committed · $24M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

1.2K

Dallas Cowboys draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.