Magnuson Hockey Agency
128th of 336 by clientsTier 5 — Micro
On our board
the clients we track and their measured attentionTracked clients
3
on our board
Client earnings
$16.0M
salary + endorsements
Client value
$2.8M
implied
Client attention
192.3K
12 mo
Social reach
15.4M
per year
Top sport
Hockey
NHL
The business
approximate estimates, Forbes-anchoredEst. annual revenue
$458.2K
commission-based
Est. EBITDA
$188.8K
41.2% margin
Est. enterprise value
$1.5M
8.2× EBITDA
Contract value u. mgmt
$41.7M
implied book
Est. total clients
8
we cover 50.8%
Headcount
1
1 certified agents
Revenue / client
$57.3K
Est. client earnings
$3.6M
$899.3K / athlete
Databall Agency Index
a composite of scale, attention, star power, commercial pull and efficiency38.7
Index · #202 overall
Scale48
Attention37
Star power35
Commercial14
Efficiency51
Monetization DBusiness risk C+0.0% of agency attention
League mix
by share of client earningsHockey 90%
Athletes
Sort
| # | Athlete | Team | League | Q | Views | VOE | Mom | Earn |
|---|---|---|---|---|---|---|---|---|
| 1 | ![]() ![]() Christian Dvorak C | Philadelphia Flyers | NHL | 75 | 51.6K | +21.6K | 64% | $5.2M |
| 2 | ![]() ![]() Frank Nazar C | Chicago Blackhawks | NHL | 75 | 96.5K | +65.1K | 79% | $6.7M |
| 3 | ![]() ![]() Ian Cole D | Utah Hockey Club | NHL | 64 | 44.3K | +12.9K | 70% | $4.1M |




