DATABALL

NHL

United StatesHockeyTier 132 teams851 tracked15th of 215 leagues

Rankings Across Categories

raw value · rank · percentile · grade
Attention
Wiki Views
1.6M
1st SpB
Attention Share
100.0%
1st SpA+
Social Followers
140.0M
1st SpB
Avg TV Audience
550.0K
1st SpB
Fan Universe
135.0M
1st SpB
Business
Revenue
$6.8B
1st SpB
Franchise Value
$44.3B
1st SpB
Media Rights
$2.0B
1st SpB
Wage Bill
$3.0B
1st SpB
Avg Revenue / Team
$212.5M
1st SpB

Ranked within 4 in Hockey · 215 across all leagues

Standings

top teams by attention · 33 tracked
Ranked by title odds
#ClubTitle oddsWin %Q LgViews / yrVOE ×MomentumY/YRevenueValueTracked
110%66%97.4537.7K1.5×85%35%$215.0M$1.4B47
29%62%93.7344.5K1.2×65%5%$215.0M$1.4B25
38%65%93.41.0M3.2×94%119%$195.0M$1.3B55
48%61%89.1320.0K1.2×20%-20%$210.0M$1.4B49
57%59%87.2486.2K1.6×90%60%$175.0M$1.1B70
67%51%84.4328.7K1.1×48%-5%$185.0M$1.2B34
76%55%80.1427.0K1.4×83%30%$200.0M$1.3B33
86%51%78.6480.4K1.2×75%16%$215.0M$1.4B28
96%57%84.9968.8K1.6×87%40%$290.0M$2.0B36
105%54%76.4466.6K1.1×59%1%$250.0M$1.7B68

Top Players

active players, by Q score
DepthBioModelHealthBoxAdvancedAttentionMoney
#PlayerRoleClubPosAgeQMVP RkViews Rk LgHP%GAPSOGTOICorsi%AvailWiki / yrSocial / yrMomentumY/YWk ×ValueSalaryEndorse
1
Macklin CelebriniCelebrini
MVPSan Jose SharksF20.19.81931%10045100709911510028710021.39011001.3M108.0M97%261%0.2×$12.3M$11.4M$859.1K
2
Connor McDavidMcDavid
MVPEdmonton OilersC29.59.8861%100481009010013810030610023960.5881100948.6K75.9M18%-26%0.3×$17.3M$15.2M$2.1M
3
Nathan MacKinnonMacKinnon
MVPColorado AvalancheC30.99.81151%100531007410012710035010022.3930.6971100513.2K41.1M79%35%0.2×$11.6M$10.7M$885.8K
4
Quinn HughesHughes
MVPMinnesota WildD26.89.79851%100752699976961879127.71000.58311001.5M123.4M98%310%0.2×$16.6M$14.4M$2.1M
5
Cale MakarMakar
MVPColorado AvalancheD27.79.73231%1002084599879971999324.8990.5901100408.8K32.7M80%38%0.1×$9.2M$8.5M$703.6K
6
Jack HughesHughes
All-LeagueNew Jersey DevilsC25.29.64221%402793509777962289721.3900.6910.9402.6M209.3M99%722%0.5×$16.8M$13.7M$3.1M
7
Sidney CrosbyCrosby
All-LeaguePittsburgh PenguinsC399.64611%1002994459574951608319.2770.56311001.9M151.8M75%24%0.3×$14.4M$11.4M$3.0M
8
Nick SuzukiSuzuki
All-LeagueMontreal CanadiensC279.69131%10029947299101991839020.8870.5781100681.9K54.6M95%176%0.1×$12.9M$11.9M$1.0M
9
Lane HutsonHutson
All-LeagueMontreal CanadiensD22.59.610261%1001267669978961246923.8970.5791100401.7K32.1M83%48%0.2×$4.6M$4.2M$374.0K
10
Leon DraisaitlDraisaitl
All-LeagueEdmonton OilersC30.89.612301%453597629997991869021.6910.5841.045281.2K22.5M8%-40%0.1×$6.6M$6.0M$640.6K
11
Nikita KucherovKucherov
All-LeagueTampa Bay LightningRW33.19.66511%1004499861001301002319820.3840.6941100199.6K16.0M80%38%0.2×$4.7M$4.3M$357.9K
12
Evan BouchardBouchard
All-LeagueEdmonton OilersD26.89.651741%10021867410095992219624.7980.691110072.8K5.8M13%-33%0.2×$1.9M$1.7M$147.3K
13
Zach WerenskiWerenski
All-LeagueColumbus Blue JacketsD299.513661%1002287599881972609826.61000.5881100230.1K18.4M95%167%0.3×$3.9M$3.6M$345.4K
14
Andrei VasilevskiyVasilevskiy
All-LeagueTampa Bay LightningGK329.57931%360122142100.936133.8K10.7M81%41%0.3×$3.1M$2.9M$249.4K
15
Scott WedgewoodWedgewood
All-LeagueColorado AvalancheGK349.522031%2301219180.72390.5K7.2M91%109%0.2×$1.6M$1.4M$142.2K

Attention KPIs

reach, audience, and fan base · last 12 months
Views, 12 mo
1.6M
Wikipedia, as an entity
#20
140.0M
Social followers
all clubs
#22
135.0M
Total fan universe
all fans
#21
45.0M
Avid fans
90.0M casual
#24
65.0M
Unique viewers
the season
#33
550.0K
Avg TV audience
per event
#94
17.3K
Avg attendance
per event
Above baseline
1.1×
vs expected
Momentum
55%
percentile
Year on year
-1.9%
vs last 12 mo

Business KPIs

revenue, value, media, and labor
Broadcast $2.0B
Commercial $2.3B
Matchday $2.8B
#5in economics, all leaguesof 204
#5
$6.8B
Total revenue
annual
#7
$680.0M
Operating profit
#5
$44.3B
Combined value
franchises
#16
$212.5M
Avg revenue / team
per club
Media rights
$2.0B
annual
Commercial rev
$2.3B
sponsorship
Matchday rev
$2.8B
gate
#5
$95.5M
Salary cap
per team
#82
50%
Wage-to-revenue
players' share
Avg player salary
$3.5M
per player

rank = among 204 leagues

Talent vs attention

who's over- and under-exposed for their level
talent percentile vs attention · 150
StarsOverexposedUnderexposedFringe← lower talenthigher talent →attention →

Betting markets

live win / award probabilities · own column, never merged into a rating

Title

Next season · market only
2026-27 · polymarket

Conference

Next season · market only
2026-27 · polymarket

Sponsors & partners

official brand deals · grouped by type, biggest brand first
Kit/uniform
Fanatics
Betting partner
DraftKingsBetMGMFanDuel
Official partner
GatoradeUpper DeckSportradarHondaMolson CoorsSAP

Where this league stands

growth and rank among the field
Rank among sports & leagues
9th
of 42 sports
15th
of 215 leagues
-1.9%
year on year
Faces of the league

Attention over time

weekly Wikipedia views
This year · 52 weeks
All-time series coming with the historical pull.