Montreal Canadiens

NHL

CanadaMontrealFounded 19092nd in NHL22 titlesLast 1993Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.1

7th LgB-

ELO Performance

1577

7th LgB-

Title odds

3.4%

10th LgC

Attention

Social reach

146.4M

2nd LgA-

Star power

2.7M

4th LgB

Attention Share

6.0%

3rd LgB+

Social momentum

87.0%

5th LgB

Business

Payroll

$90M

32nd LgF

Revenue

$290M

3rd LgB+

Franchise value

$2.0B

3rd LgB+

Ranked within 33 in NHL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

78.1%B-

Win%

58.5%B

Wins

48B

Losses

Last 16

7-9

Efficiency

Point Diff

0.3B-

Off

0.3B

Def

0C-

#132in economics, globalof 2,461#3in NHL economicsof 32

Lineup on court

derived starting five · tap a player

Scratches

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Martin St. Louis

Coach · 522.9K views

Kent Hughes

GM · 889 views

Franchise legends

Ken Dryden

GK · 390.5K views

Maurice Richard

FW · 121.5K views

Jacques Lemaire

Coach · 41.9K views

Tomas Plekanec

C · 20.5K views

Roman Hamrlik

D · 18.2K views

Roster Stats Breakdown

36 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced		Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	G	A	P	SOG	TOI	Corsi%	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Nick SuzukiSuzuki	Start	C	27	9.6	9	13	1%100	2994	7299	10199	18390	20.887	0.578	1100	681.9K	54.6M	95%	176%	0.1×	$12.9M	$11.9M	$1.0M
2	Lane HutsonHutson	Start	D	22.5	9.6	10	26	1%100	1267	6699	7896	12469	23.897	0.579	1100	401.7K	32.1M	83%	48%	0.2×	$4.6M	$4.2M	$374.0K
3	Cole CaufieldCaufield	Start	RW	25.6	9.4	16	25	1%100	51100	3790	8898	25898	18.268	—	1100	466.7K	37.3M	94%	144%	0.1×	$7.2M	$6.6M	$609.0K
4	Noah DobsonDobson	Start	D	26.6	8.6	53	136	1%100	1267	3588	4781	15881	22.594	0.527	1100	93.2K	7.5M	41%	-8%	0.2×	$2.2M	$2.0M	$147.0K
5	Mike MathesonMatheson	Start	D	32.4	8.2	76	199	1%100	752	3082	3773	11465	24.298	0.517	1100	93.5K	7.5M	91%	104%	0.2×	$1.8M	$1.6M	$152.3K
6	Jakub DobesDobes	Rotation	GK	25.2	8.1	168	43	1%21	012	04	03	—	—	—	0.721	403.9K	32.3M	98%	309%	0.3×	$4.6M	$4.1M	$476.0K
7	Ivan DemidovDemidov	Start	RW	20.6	8.1	134	83	1%100	1982	4394	6290	12769	15.544	0.514	1100	140.1K	11.2M	99%	1315%	0.2×	$1.2M	$1.1M	$81.1K
8	Alex NewhookNewhook	Rotation	C	25.5	7.7	178	102	1%20	1371	1246	2556	6131	14.536	0.410	0.620	205.6K	16.4M	98%	345%	0.2×	$2.5M	$2.2M	$257.5K
9	Jacob FowlerFowler	Rotation	GK	21.7	7.3	211	134	0%	0	0	0	—	—	—	0.3	151.1K	12.1M	96%	196%	0.3×	$1.1M	$1.0M	$136.5K
10	Oliver KapanenKapanen	Reserve	C	23	6.9	220	208	1%100	2287	1555	3773	13171	14.536	—	1100	83.5K	6.7M	93%	138%	0.1×	$1.1M	$1.0M	$85.5K
11	Juraj SlafkovskySlafkovsky	Reserve	LW	22.3	6.8	71	633	1%100	3095	4394	7395	18089	18.571	0.542	1100	9.4K	750.2K	96%	233%	0.1×	$129.9K	$119.7K	$10.3K
12	Kirby DachDach	Reserve	C	25.5	6.6	301	101	1%16	856	730	1539	4722	13.729	0.523	0.616	135.4K	10.8M	88%	74%	0.2×	$2.4M	$2.2M	$191.3K
13	Zachary BolducBolduc	Reserve	C	23.4	6	352	153	1%100	1267	1862	3063	10158	13.628	0.544	1100	106.8K	8.5M	89%	82%	0.2×	$1.4M	$1.3M	$110.1K
14	Alexandre CarrierCarrier	Reserve	D	29.8	6	262	323	1%100	752	1555	2251	5627	19.176	0.532	1100	56.6K	4.5M	73%	21%	0.2×	$1.1M	$980.3K	$92.0K
15	Brendan GallagherGallagher	Reserve	RW	34.2	5.6	454	90	1%100	752	1658	2353	12167	12.419	0.559	1100	173.1K	13.8M	92%	127%	0.2×	$2.9M	$2.6M	$263.4K

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

77.5M

all platforms · year

6.0M

Social followers

all platforms

1.6M

Avid fans

4.1M casual

640.0K

Avg TV / game

audience

20.2K

Avg attendance

per game

Search & share

Wiki searches (year)

968.5K

Wikipedia

Attention share · league

5.2%

of league attention

Momentum & heat

Momentum

87%

percentile

Year over year

+40.1%

vs last year

Week heat rank

#4,033

spike vs expected

Month heat rank

#4,185

spike vs expected

Year heat rank

#170

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $81.2M

Commercial $92.8M

Matchday $116.0M

Revenue & value

$290.0M

Revenue

annual

$33.2M

Operating profit

annual

$2.0B

Franchise value

estimated

Costs & attention capital

#30

$90.3M

Payroll

annual

3.2M

AUM

roster pageviews / yr

rank = within NHL (32 clubs)

Cap utilization$90M committed · $5M under the cap

Cap
$96M

Range $96M → $96M · thresholds are approximate NHL 2025-26 figures

Attention per $M revenue

3.3K

Montreal Canadiens draws 3.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.