Dallas Stars

NHL

United StatesDallasFounded 19673rd in NHL1 titleLast 1999In the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.3

5th LgB

ELO Performance

1622

4th LgB

Title odds

5.3%

8th LgC+

Attention

Social reach

58.0M

27th LgD

Star power

996.2K

25th LgD+

Attention Share

2.0%

30th LgF

Social momentum

20.0%

27th LgD

Business

Payroll

$92M

24th LgD+

Revenue

$210M

19th LgC-

Franchise value

$1.4B

19th LgC-

Ranked within 33 in NHL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

87.5%B+

Win%

61%B+

Wins

50B+

Losses

Last 16

9-7

Efficiency

Point Diff

0.7B+

Off

0.3B-

Def

0.4A

#204in economics, globalof 2,461#19in NHL economicsof 32

Lineup on court

derived starting five · tap a player

Scratches

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Glen Gulutzan

Coach · 66.2K views

Jim Nill

GM · 26.8K views

Franchise legends

Brett Hull

FW · 219.1K views

Eric Lindros

C · 210.4K views

Mike Modano

C · 171.8K views

Joe Pavelski

C · 107.5K views

Jason Spezza

C · 51.6K views

Roster Stats Breakdown

49 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced		Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	G	A	P	SOG	TOI	Corsi%	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Jason RobertsonRobertson	Start	LW	27	9.4	11	49	1%100	45100	5197	9699	294100	20.383	0.566	1100	239.9K	19.2M	94%	144%	0.2×	$5.0M	$4.5M	$462.2K
2	Mikko RantanenRantanen	Start	RW	29.7	9.1	29	61	1%44	2287	5598	7796	13974	20.283	—	1.044	154.9K	12.4M	2%	-61%	0.1×	$4.2M	$3.9M	$329.5K
3	Wyatt JohnstonJohnston	Start	C	23.2	8.9	15	237	1%100	45100	4193	8698	20694	20.182	0.514	1100	59.9K	4.8M	32%	-15%	0.2×	$968.3K	$879.6K	$88.7K
4	Miro HeiskanenHeiskanen	Start	D	27	8.7	21	310	1%100	959	5497	6390	14878	25.5100	0.548	1100	40.2K	3.2M	30%	-16%	0.2×	$1.1M	$1.0M	$81.9K
5	Jake OettingerOettinger	Start	GK	27.6	8.6	41	123	1%31	012	19	18	—	—	—	0.831	137.6K	11.0M	57%	2%	0.2×	$2.6M	$2.3M	$263.4K
6	Tyler SeguinSeguin	Start	C	34.5	7.9	144	65	0%6	752	1041	1743	3110	16.754	—	0.46	137.3K	11.0M	16%	-29%	0.4×	$3.6M	$3.3M	$297.5K
7	Matt DucheneDuchene	Rotation	C	35.5	7.8	92	197	1%35	1677	2981	4579	8950	16.552	0.511	0.935	66.7K	5.3M	9%	-39%	0.2×	$1.4M	$1.3M	$156.4K
8	Esa LindellLindell	Rotation	D	32.2	7.6	44	538	1%100	648	2677	3266	8347	23.296	0.536	1100	19.1K	1.5M	43%	-7%	0.2×	$470.0K	$433.7K	$36.3K
9	Roope HintzHintz	Rotation	C	29.7	7.5	75	394	1%30	1575	2981	4479	12669	17.361	0.554	0.830	33.1K	2.6M	15%	-30%	0.3×	$840.2K	$762.7K	$77.6K
10	Jamie BennBenn	Reserve	LW	37	7.4	168	117	1%39	1575	2168	3672	7240	13.326	0.511	0.939	96.1K	7.7M	14%	-31%	0.2×	$1.3M	$1.1M	$201.2K
11	Mavrik BourqueBourque	Reserve	C	24.6	6.7	194	265	1%100	2084	2168	4176	14777	15.543	0.572	1100	73.2K	5.9M	83%	48%	0.3×	$1.0M	$918.6K	$92.7K
12	Casey DeSmithDeSmith	Reserve	GK	35	6.7	139	398	0%10	012	04	03	—	—	—	0.510	31.9K	2.5M	11%	-35%	0.1×	$668.9K	$587.3K	$81.6K
13	Sam SteelSteel	Reserve	C	28.5	5.5	228	471	1%100	1267	2168	3367	8246	16.149	0.519	1100	22.3K	1.8M	11%	-35%	0.2×	$622.7K	$570.7K	$52.0K
14	Justin HryckowianHryckowian	Reserve	F	25.4	5.3	265	413	1%100	1473	1658	3063	8347	13.326	—	1100	41.0K	3.3M	99%	556%	0.2×	$673.8K	$605.3K	$68.5K
15	Thomas HarleyHarley	Reserve	D	24	5.3	47	731	1%100	648	3082	3672	11364	23.196	0.529	1100	1.5K	116.4K	10%	-37%	0.1×	$29.3K	$27.1K	$2.2K

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

25.5M

all platforms · year

#19

4.3M

Social followers

all platforms

#19

1.2M

Avid fans

3.0M casual

#15

550.0K

Avg TV / game

audience

#19

17.2K

Avg attendance

per game

Search & share

Wiki searches (year)

319.2K

Wikipedia

Attention share · league

1.7%

of league attention

Momentum & heat

Momentum

20%

percentile

Year over year

-19.9%

vs last year

Week heat rank

#3,838

spike vs expected

Month heat rank

#3,968

spike vs expected

Year heat rank

#881

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $58.8M

Commercial $67.2M

Matchday $84.0M

Revenue & value

#19

$210.0M

Revenue

annual

#19

$20.9M

Operating profit

annual

#19

$1.4B

Franchise value

estimated

Costs & attention capital

#23

$91.5M

Payroll

annual

1.3M

AUM

roster pageviews / yr

rank = within NHL (32 clubs)

Cap utilization$92M committed · $4M under the cap

Cap
$96M

Range $96M → $96M · thresholds are approximate NHL 2025-26 figures

Attention per $M revenue

1.5K

Dallas Stars draws 1.5K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.