Edmonton Oilers

NHL

CanadaEdmontonFounded 197214th in NHL5 titlesLast 1990In the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.9

15th LgC

ELO Performance

1494

18th LgC-

Title odds

8.2%

4th LgB

Attention

Social reach

88.5M

9th LgC+

Star power

3.9M

1st LgA

Attention Share

3.0%

10th LgC+

Social momentum

6.0%

32nd LgF

Business

Payroll

$94M

4th LgB

Revenue

$250M

5th LgB

Franchise value

$1.7B

5th LgB

Ranked within 33 in NHL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

43.8%C-

Win%

50%C

Wins

41C

Losses

Last 16

8-8

Efficiency

Point Diff

0.2C

Off

0.3B-

Def

-0.1D

#165in economics, globalof 2,461#4in NHL economicsof 32

Lineup on court

derived starting five · tap a player

Scratches

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Kris Knoblauch

Coach · 96.5K views

Stan Bowman

Exec · 81.3K views

Ken Holland

GM · 46.3K views

Franchise legends

Wayne Gretzky

C · 1.7M views

Mike Comrie

C · 706.2K views

Daryl Katz

Exec · 62.8K views

Ryan Smyth

LW · 46.6K views

Al Montoya

GK · 15.4K views

Roster Stats Breakdown

44 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced		Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	G	A	P	SOG	TOI	Corsi%	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Connor McDavidMcDavid	Start	C	29.5	9.8	8	6	1%100	48100	90100	138100	306100	2396	0.588	1100	948.6K	75.9M	18%	-26%	0.3×	$17.3M	$15.2M	$2.1M
2	Leon DraisaitlDraisaitl	Start	C	30.8	9.6	12	30	1%45	3597	6299	9799	18690	21.691	0.584	1.045	281.2K	22.5M	8%	-40%	0.1×	$6.6M	$6.0M	$640.6K
3	Evan BouchardBouchard	Start	D	26.8	9.6	5	174	1%100	2186	74100	9599	22196	24.798	0.691	1100	72.8K	5.8M	13%	-33%	0.2×	$1.9M	$1.7M	$147.3K
4	Zach HymanHyman	Start	LW	34.1	8.5	119	113	1%36	3195	2168	5285	15982	2082	0.578	0.936	93.8K	7.5M	5%	-45%	0.3×	$2.4M	$2.2M	$246.6K
5	Ryan Nugent-HopkinsNugent-Hopkins	Start	C	33.3	8.3	149	110	1%100	2084	3689	5687	13372	19.175	0.551	1100	111.0K	8.9M	21%	-23%	0.2×	$2.7M	$2.4M	$244.9K
6	Mattias EkholmEkholm	Start	D	36.2	7.8	118	418	1%100	648	3588	4176	13171	20.686	0.693	1100	29.0K	2.3M	5%	-46%	0.2×	$488.5K	$416.5K	$72.0K
7	Corey PerryPerry	Rotation	RW	41.2	7.6	359	34	1%100	1779	2066	3773	11364	13.729	0.551	1100	277.6K	22.2M	5%	-46%	0.2×	$1.4M	$806.0K	$636.3K
8	Viktor ArvidssonArvidsson	Rotation	RW	33.3	7.6	133	322	1%100	2591	2981	5486	17588	14.638	0.565	1100	49.9K	4.0M	43%	-7%	0.2×	$1.1M	$986.8K	$91.1K
9	Darnell NurseNurse	Rotation	D	31.5	7.2	318	94	1%100	752	1760	2454	16484	2188	0.540	1100	127.0K	10.2M	35%	-12%	0.3×	$3.1M	$2.8M	$267.0K
10	Jack RoslovicRoslovic	Reserve	C	29.5	7	272	188	1%100	2186	1555	3672	14175	15.847	0.579	1100	104.3K	8.3M	90%	90%	0.4×	$1.9M	$1.7M	$183.0K
11	Connor IngramIngram	Reserve	GK	29.3	6.9	318	158	0%11	012	214	210	—	—	—	0.511	131.0K	10.5M	97%	272%	0.2×	$2.1M	$1.9M	$205.6K
12	Stuart SkinnerSkinner	Reserve	GK	27.7	6.4	439	100	1%27	012	19	18	—	—	—	0.827	144.8K	11.6M	12%	-34%	0.2×	$3.0M	$2.7M	$310.8K
13	Jeff SkinnerSkinner	Reserve	LW	34.2	6.2	500	127	0%11	648	730	1334	5627	12.319	0.46	0.511	90.5K	7.2M	4%	-49%	0.2×	$2.3M	$2.1M	$205.4K
14	Vasily PodkolzinPodkolzin	Reserve	RW	25.1	6.1	338	332	1%100	1982	1862	3773	13974	15.443	0.585	1100	45.4K	3.6M	15%	-30%	0.2×	$879.6K	$806.1K	$73.5K
15	Jake WalmanWalman	Reserve	D	30.4	5.9	362	342	1%30	856	1246	2048	9656	18.872	—	0.830	40.1K	3.2M	1%	-65%	0.2×	$1.0M	$933.9K	$96.9K

Upcoming games

next on the schedule · rated by projected draw

Oct 17@

Utah Mammoth5.02:00a · 1.6M

Oct 22vs

Carolina Hurricanes6.61:00a · 1.7M

Nov 14@

Toronto Maple Leafs5.412:00a · 1.9M

Nov 21@

Carolina Hurricanes6.66:00p · 1.7M

Dec 14@

Montréal Canadiens6.312:30a · 1.9M

Dec 19vs

Utah Mammoth5.08:30p · 1.6M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

39.3M

all platforms · year

5.1M

Social followers

all platforms

1.4M

Avid fans

3.5M casual

600.0K

Avg TV / game

audience

18.8K

Avg attendance

per game

Search & share

Wiki searches (year)

490.7K

Wikipedia

Attention share · league

2.6%

of league attention

Momentum & heat

Momentum

percentile

Year over year

-37.4%

vs last year

Week heat rank

#3,950

spike vs expected

Month heat rank

#4,091

spike vs expected

Year heat rank

#3,431

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $70.0M

Commercial $80.0M

Matchday $100.0M

Revenue & value

$250.0M

Revenue

annual

$26.8M

Operating profit

annual

$1.7B

Franchise value

estimated

Costs & attention capital

$94.3M

Payroll

annual

2.9M

AUM

roster pageviews / yr

rank = within NHL (32 clubs)

Cap utilization$94M committed · $1M under the cap

Cap
$96M

Range $96M → $96M · thresholds are approximate NHL 2025-26 figures

Attention per $M revenue

2.0K

Edmonton Oilers draws 2.0K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.