Pittsburgh Penguins

NHL

United StatesPittsburghFounded 19677th in NHL5 titlesLast 2017Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.7

10th LgC+

ELO Performance

1542

12th LgC

Title odds

1.7%

19th LgC-

Attention

Social reach

80.2M

15th LgC

Star power

3.3M

2nd LgA-

Attention Share

3.0%

12th LgC

Social momentum

75.0%

11th LgC

Business

Payroll

$90M

31st LgF

Revenue

$215M

15th LgC

Franchise value

$1.4B

15th LgC

Ranked within 33 in NHL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

65.6%C

Win%

50%C

Wins

41C

Losses

Last 16

7-9

Efficiency

Point Diff

0.3C+

Off

0.4B+

Def

-0.1D+

#195in economics, globalof 2,461#15in NHL economicsof 32

Lineup on court

derived starting five · tap a player

Scratches

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Dan Muse

Coach · 137.8K views

Kyle Dubas

President · 59.3K views

Franchise legends

Mario Lemieux

C · 535.4K views

Marc-Andre Fleury

GK · 373.3K views

Patrick Marleau

LW · 108.0K views

Brooks Orpik

D · 22.9K views

Pascal Dupuis

LW · 17.6K views

Roster Stats Breakdown

28 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced		Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	G	A	P	SOG	TOI	Corsi%	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Sidney CrosbyCrosby	Start	C	39	9.6	46	1	1%100	2994	4595	7495	16083	19.277	0.563	1100	1.9M	151.8M	75%	24%	0.3×	$14.4M	$11.4M	$3.0M
2	Evgeni MalkinMalkin	Start	C	40	9.1	62	27	1%34	1982	4293	6190	14878	17.663	0.543	0.934	306.0K	24.5M	74%	21%	0.2×	$1.8M	$1.3M	$486.6K
3	Erik KarlssonKarlsson	Start	D	36.2	9.1	40	62	1%100	1575	5197	6692	17688	23.697	0.585	1100	151.1K	12.1M	68%	12%	0.2×	$2.6M	$2.3M	$301.6K
4	Bryan RustRust	Start	RW	34.2	8.1	89	287	1%100	2994	3689	6591	18390	19.981	—	1100	49.2K	3.9M	78%	32%	0.3×	$1.1M	$1.0M	$86.2K
5	Kris LetangLetang	Start	D	39.3	8	185	87	1%100	332	3184	3468	10460	21.792	0.546	1100	133.1K	10.6M	84%	51%	0.2×	$926.7K	$708.9K	$217.8K
6	Anthony ManthaMantha	Start	RW	31.9	7.9	137	202	1%100	3396	3184	6491	15279	15.242	0.535	1100	85.9K	6.9M	90%	92%	0.2×	$1.8M	$1.6M	$145.8K
7	Rickard RakellRakell	Rotation	RW	33.2	7.6	127	388	1%39	2490	2474	4881	16685	18.974	0.561	0.939	34.2K	2.7M	67%	12%	0.3×	$852.1K	$789.9K	$62.2K
8	Ryan SheaShea	Rotation	D	29.5	7	160	485	1%100	648	2981	3570	7240	18.974	0.549	1100	29.2K	2.3M	96%	188%	0.5×	$614.6K	$567.1K	$47.6K
9	Parker WotherspoonWotherspoon	Rotation	D	28.9	6.9	175	450	1%100	332	2779	3063	7038	20.283	0.573	1100	29.4K	2.4M	90%	84%	0.3×	$670.2K	$617.0K	$53.2K
10	Connor DewarDewar	Reserve	C	27	5.5	311	462	1%100	1473	1658	3063	11063	13.932	0.559	1100	26.4K	2.1M	55%	0%	0.3×	$636.3K	$582.1K	$54.2K
11	Connor CliftonClifton	Reserve	D	31.2	5.4	348	452	1%27	226	421	618	3514	16.856	0.538	0.827	29.0K	2.3M	87%	71%	0.3×	$706.6K	$648.8K	$57.8K
12	Kevin HayesHayes	Reserve	C	34.2	5.3	443	242	0%8	438	421	824	4521	12.521	0.575	0.48	52.2K	4.2M	7%	-41%	0.2×	$1.3M	$1.2M	$125.2K
13	T Thomas NovakNovak	Reserve	C	28	2.3	279	755	1%100	1677	2677	4277	13070	14.334	0.567	1100	636	50.9K	56%	2%	0.1×	$23.8K	$22.5K	$1.3K

Upcoming games

next on the schedule · rated by projected draw

Oct 31@

Montréal Canadiens6.111:00p · 2.1M

Nov 28vs

Toronto Maple Leafs5.112:00a · 1.9M

Dec 26@

Carolina Hurricanes6.512:00a · 1.9M

Dec 29vs

Carolina Hurricanes6.512:00a · 1.9M

Jan 7@

Carolina Hurricanes6.512:00a · 1.9M

Jan 9@

Montréal Canadiens6.112:00a · 2.1M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

38.4M

all platforms · year

#15

4.4M

Social followers

all platforms

#15

1.2M

Avid fans

3.0M casual

#15

550.0K

Avg TV / game

audience

#15

17.4K

Avg attendance

per game

Search & share

Wiki searches (year)

480.4K

Wikipedia

Attention share · league

2.6%

of league attention

Momentum & heat

Momentum

75%

percentile

Year over year

+15.8%

vs last year

Week heat rank

#3,884

spike vs expected

Month heat rank

#4,027

spike vs expected

Year heat rank

#599

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $60.2M

Commercial $68.8M

Matchday $86.0M

Revenue & value

#15

$215.0M

Revenue

annual

#15

$21.6M

Operating profit

annual

#15

$1.4B

Franchise value

estimated

Costs & attention capital

#30

$90.3M

Payroll

annual

2.8M

AUM

roster pageviews / yr

rank = within NHL (32 clubs)

Cap utilization$90M committed · $5M under the cap

Cap
$96M

Range $96M → $96M · thresholds are approximate NHL 2025-26 figures

Attention per $M revenue

2.2K

Pittsburgh Penguins draws 2.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.