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Boston Bruins

NHLUnited StatesBostonFounded 19245th in NHL6 titlesLast 2011Longshot

Rankings Across Categories

raw value · rank · percentile · grade
Performance
ELO Performance
1558
18th LgC+
Title odds
0.9%
22nd LgD+
Attention
Social reach
83.1M
12th LgC
Star power
1.8M
19th LgC+
Attention Share
1.4%
25th LgC
Social momentum
59.0%
36th LgC-
Business
Payroll
$94M
13th LgC
Revenue
$250M
4th LgB
Franchise value
$1.7B
4th LgB

Ranked within 66 in NHL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league
Record & form
Rank %
71.9%C+
Win%
54.9%B-
Wins
45B-
Losses
37
Last 16
7-9
Efficiency
Point Diff
0.3C+
Off
0.2C+
Def
0.1C
#165in economics, globalof 2,461#4in NHL economicsof 32

Roster Stats Breakdown

68 tracked · active roster by Q score

No tracked roster yet.

Upcoming games

next on the schedule · rated by projected draw
Oct 24vsSan Jose Sharks6.6
Oct 27@Carolina Hurricanes7.1
Oct 29@St. Louis Blues6.1
Oct 31vsChicago Blackhawks6.3
Nov 2vsVegas Golden Knights6.9
Nov 5@Pittsburgh Penguins7.2

Attention KPIs

reach, audience, search and heat — last 12 months
Reach & audience
Social media views
37.0M
all platforms · year
#4
5.1M
Social followers
all platforms
#4
1.4M
Avid fans
3.5M casual
#4
600.0K
Avg TV / game
audience
#4
18.8K
Avg attendance
per game
Search & share
Wiki searches (year)
462.8K
Wikipedia
Attention share · league
2.5%
of league attention
Momentum & heat
Momentum
59%
percentile
Year over year
0.0%
vs last year
Week heat rank
#3,935
spike vs expected
Month heat rank
#3,949
spike vs expected
Year heat rank
#1,116
spike vs expected

Business KPIs

revenue, value, audience, and fan base
Broadcast $70.0M
Commercial $80.0M
Matchday $100.0M
Revenue & value
#4
$250.0M
Revenue
annual
#4
$26.8M
Operating profit
annual
#4
$1.7B
Franchise value
estimated
Costs & attention capital
#13
$93.5M
Payroll
annual

rank = within NHL (32 clubs)

Cap utilization$94M committed · $2M under the cap
Cap
$96M
Range $96M → $96M · thresholds are approximate NHL 2025-26 figures
Attention per $M revenue
1.9K

Boston Bruins draws 1.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots
10.0K100.0K1.0M0255075100talent percentile →wiki searches (stabilized / yr) →

Attention over time

weekly Wikipedia views
This year · 52 weeks
Since founding · monthly

Championship odds

live market win probabilities · this club highlighted
0.9% to win the title
23rd of 32 in the market

Title

Market
2026-27 · polymarket
1
Colorado Avalanche10.1%
2
Florida Panthers10.1%
3
Carolina Hurricanes10.1%
4
Edmonton Oilers8.2%
5
Vegas Golden Knights7.2%
6
Tampa Bay Lightning6.3%
7
Minnesota Wild5.3%
8
Dallas Stars5.3%
23
Boston Bruins0.9%