Boston Bruins
Rankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
7.5
11th LgC
ELO Performance
1558
9th LgC+
Title odds
0.9%
22nd LgD+
Attention
Social reach
83.1M
11th LgC
Star power
1.8M
10th LgC+
Attention Share
2.9%
13th LgC
Social momentum
59.0%
19th LgC-
Business
Payroll
$94M
13th LgC
Revenue
$250M
4th LgB
Franchise value
$1.7B
4th LgB
Ranked within 33 in NHL · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
71.9%C+
Win%
54.9%B-
Wins
45B-
Losses
37
Last 16
7-9
Efficiency
Point Diff
0.3C+
Off
0.2C+
Def
0.1C
#165in economics, globalof 2,461#4in NHL economicsof 32
Lineup on court
derived starting five · tap a playerScratches
Derived from roster Q & position — not an official depth chart.
Front office & coaching
Marco Sturm
Coach · 117.5K views
J
Jeremy Jacobs
Owner · 44.1K views
Don Sweeney
GM · 30.2K views
Franchise legends
Jaromir Jagr
RW · 489.7K views
Bobby Orr
D · 332.6K views
Jarome Iginla
RW · 299.0K views
Ray Bourque
D · 140.0K views
Patrice Bergeron
C · 111.3K views
Roster Stats Breakdown
68 tracked · active roster by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | G | A | P | SOG | TOI | Corsi% | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   Charlie McAvoyMcAvoy | Start | D | 28.6 | 9.3 | 18 | 64 | 1%100 | 1163 | 5097 | 6190 | 11163 | 24.498 | 0.548 | 1100 | 221.8K | 17.7M | 84% | 55% | 0.2× | $4.0M | $3.6M | $384.2K |
| 2 |   David PastrňakPastrňak | Start | RW | 30.2 | 9.3 | 32 | 54 | 1%100 | 2994 | 7199 | 10099 | 26199 | 20.786 | — | 1100 | 180.2K | 14.4M | 60% | 5% | 0.2× | $4.6M | $4.2M | $391.8K |
| 3 |   Brad MarchandMarchand | Start | LW | 38.2 | 9 | 172 | 17 | 1%29 | 2793 | 2779 | 5486 | 13874 | 17.765 | 0.556 | 0.829 | 483.2K | 38.7M | 2% | -62% | 0.1× | $4.1M | $3.1M | $1.0M |
| 4 |  Jeremy SwaymanSwayman | Start | GK | 27.7 | 9 | 51 | 71 | 1%33 | 012 | 04 | 03 | — | — | — | 0.833 | 182.1K | 14.6M | 64% | 8% | 0.1× | $3.7M | $3.4M | $346.3K |
| 5 |  Morgan GeekieGeekie | Start | C | 28 | 8.5 | 81 | 146 | 1%100 | 3998 | 2981 | 6893 | 18189 | 17.462 | — | 1100 | 130.1K | 10.4M | 92% | 127% | 0.1× | $2.3M | $2.0M | $234.0K |
| 6 |  Pavel ZachaZacha | Start | C | 29.3 | 8 | 86 | 336 | 1%100 | 3095 | 3588 | 6591 | 13171 | 16.857 | 0.544 | 1100 | 39.4K | 3.2M | 79% | 35% | 0.2× | $1.0M | $948.6K | $82.2K |
| 7 |   Elias LindholmLindholm | Rotation | C | 31.7 | 7.6 | 161 | 229 | 1%100 | 1779 | 3184 | 4881 | 11465 | 17.966 | 0.527 | 1100 | 52.5K | 4.2M | 18% | -27% | 0.2× | $1.5M | $1.4M | $129.2K |
| 8 |  Fraser MintenMinten | Rotation | C | 22.1 | 7.2 | 249 | 116 | 1%100 | 1779 | 1862 | 3570 | 11666 | 15.645 | 0.559 | 1100 | 113.1K | 9.0M | 88% | 76% | 0.3× | $1.4M | $1.3M | $100.1K |
| 9 |  Casey MittelstadtMittelstadt | Rotation | C | 27.7 | 7.2 | 205 | 238 | 1%100 | 1575 | 2779 | 4277 | 8045 | 15.241 | 0.565 | 1100 | 59.7K | 4.8M | 47% | -4% | 0.2× | $1.5M | $1.3M | $113.8K |
| 10 |   Nikita ZadorovZadorov | Reserve | D | 31.3 | 7 | 259 | 143 | 1%100 | 226 | 2066 | 2251 | 10761 | 20.988 | 0.542 | 1100 | 91.6K | 7.3M | 59% | 3% | 0.1× | $2.3M | $2.1M | $204.9K |
| 11 |  Hampus LindholmLindholm | Reserve | D | 32.5 | 6.8 | 218 | 329 | 1%100 | 543 | 2168 | 2657 | 10057 | 21.691 | 0.570 | 1100 | 39.8K | 3.2M | 77% | 30% | 0.2× | $1.0M | $965.7K | $80.5K |
| 12 |  Mason LohreiLohrei | Reserve | D | 25.5 | 6.6 | 234 | 328 | 1%100 | 752 | 1963 | 2657 | 7240 | 16.957 | 0.534 | 1100 | 40.7K | 3.3M | 50% | -3% | 0.2× | $876.8K | $801.2K | $75.6K |
| 13 |  Marat KhusnutdinovKhusnutdinov | Reserve | C | 24 | 6.2 | 266 | 355 | 1%100 | 1575 | 1862 | 3367 | 7843 | 14.536 | 0.533 | 1100 | 49.4K | 4.0M | 88% | 75% | 0.1× | $733.2K | $672.6K | $60.6K |
| 14 |  Justin BrazeauBrazeau | Reserve | RW | 28.5 | 6.1 | 277 | 382 | 1%44 | 1779 | 1760 | 3468 | 10460 | 12.722 | 0.540 | 1.044 | 50.2K | 4.0M | 84% | 55% | 0.2× | $914.2K | $813.7K | $100.4K |
| 15 |  Jonathan AspirotAspirot | Reserve | D | 27.2 | 5.6 | 243 | 533 | 1%40 | 332 | 1041 | 1334 | 4722 | 16.755 | 0.542 | 0.940 | 19.4K | 1.5M | 99% | 1961% | 0.2× | $448.3K | $410.6K | $37.7K |
Upcoming games
next on the schedule · rated by projected drawOct 27@
Carolina Hurricanes6.212:00a · 2.0M
Carolina Hurricanes6.212:00a · 2.0MDec 13@Carolina Hurricanes6.26:00p · 2.0M
Carolina Hurricanes6.26:00p · 2.0MJan 12vsCarolina Hurricanes6.212:00a · 2.0M
Carolina Hurricanes6.212:00a · 2.0MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
37.2M
all platforms · year
#4
5.1M
Social followers
all platforms
#4
1.4M
Avid fans
3.5M casual
#4
600.0K
Avg TV / game
audience
#4
18.8K
Avg attendance
per game
Search & share
Wiki searches (year)
465.1K
Wikipedia
Attention share · league
2.5%
of league attention
Momentum & heat
Momentum
59%
percentile
Year over year
+0.5%
vs last year
Week heat rank
#3,963
spike vs expected
Month heat rank
#4,074
spike vs expected
Year heat rank
#1,124
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $70.0M
Commercial $80.0M
Matchday $100.0M
Revenue & value
#4
$250.0M
Revenue
annual
#4
$26.8M
Operating profit
annual
#4
$1.7B
Franchise value
estimated
Costs & attention capital
#13
$93.5M
Payroll
annual
1.9M
AUM
roster pageviews / yr
rank = within NHL (32 clubs)
Attention per $M revenue
1.9K
Boston Bruins draws 1.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlighted0.9% to win the title
23rd of 32 in the market
Title
Market2026-27 · polymarket
