New Jersey Devils

NHL

United StatesNewarkFounded 197422nd in NHL3 titlesLast 2003Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

ELO Performance

1487

39th LgC-

Title odds

2.0%

16th LgC-

Attention

Social reach

68.9M

21st LgD+

Star power

3.1M

6th LgB+

Attention Share

1.1%

49th LgD+

Social momentum

60.0%

35th LgC-

Business

Payroll

$94M

8th LgC+

Revenue

$220M

14th LgC

Franchise value

$1.4B

14th LgC

Ranked within 66 in NHL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

40.6%C-

Win%

51.2%C

Wins

42C

Losses

Last 16

9-7

Efficiency

Point Diff

-0.3D+

Off

-0.3D

Def

0C-

#187in economics, globalof 2,461#10in NHL economicsof 32

Roster Stats Breakdown

35 tracked · active roster by Q score

No tracked roster yet.

Upcoming games

next on the schedule · rated by projected draw

Oct 24vs

Los Angeles Kings6.53:30p · 1.8M

Oct 27@

Dallas Stars6.68:00p · 1.7M

Oct 28@

Colorado Avalanche6.79:00p · 1.7M

Oct 30@

Vegas Golden Knights6.76:00p · 1.7M

Nov 3vs

Edmonton Oilers6.87:30p · 1.8M

Nov 5vs

St. Louis Blues6.17:00p · 1.6M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

30.1M

all platforms · year

#10

4.5M

Social followers

all platforms

#10

1.3M

Avid fans

3.1M casual

#10

560.0K

Avg TV / game

audience

#10

17.6K

Avg attendance

per game

Search & share

Wiki searches (year)

376.6K

Wikipedia

Attention share · league

2.0%

of league attention

Momentum & heat

Momentum

60%

percentile

Year over year

+1.8%

vs last year

Week heat rank

#3,881

spike vs expected

Month heat rank

#3,884

spike vs expected

Year heat rank

#1,596

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $61.6M

Commercial $70.4M

Matchday $88.0M

Revenue & value

#10

$220.0M

Revenue

annual

#10

$22.3M

Operating profit

annual

#10

$1.4B

Franchise value

estimated

Costs & attention capital

$94.2M

Payroll

annual

rank = within NHL (32 clubs)

Cap utilization$94M committed · $1M under the cap

Cap
$96M

Range $96M → $96M · thresholds are approximate NHL 2025-26 figures

Attention per $M revenue

1.7K

New Jersey Devils draws 1.7K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots

Attention over time

weekly Wikipedia views

This year · 52 weeks

Since founding · monthly

Championship odds

live market win probabilities · this club highlighted

2.0% to win the title

16th of 32 in the market

Title

Market

2026-27 · polymarket

Colorado Avalanche10.1%

Florida Panthers10.1%

Carolina Hurricanes10.1%

Edmonton Oilers8.2%

Vegas Golden Knights7.2%

Tampa Bay Lightning6.3%

Minnesota Wild5.3%

Dallas Stars5.3%

New Jersey Devils2.0%