Milk & Honey Sports
85th of 336 by clientsTier 3 — Established BoutiqueLucas KellerLos AngelesFounded 2021Backed by Milk & Honey
On our board
the clients we track and their measured attentionTracked clients
4
on our board
Client earnings
$103.8M
salary + endorsements
Client value
$134.3M
implied
Client attention
5.4M
12 mo
Social reach
858.0M
per year
Top sport
Basketball
NBA / WNBA
The business
approximate estimates, Forbes-anchoredEst. annual revenue
$9.3M
commission-based
Est. EBITDA
$2.9M
31.7% margin
Est. enterprise value
$31.8M
10.8× EBITDA
Contract value u. mgmt
$241.2M
implied book
Est. total clients
9
we cover 53.8%
Headcount
2
1 certified agents
Revenue / client
$1.0M
Est. client earnings
$164.4M
$32.9M / athlete
Databall Agency Index
a composite of scale, attention, star power, commercial pull and efficiency93.0
Index · #3 overall
Scale90
Attention96
Star power94
Commercial90
Efficiency99
Monetization B+Business risk D1.1% of agency attention
League mix
by share of client earnings
Basketball 50%
Football 30%
Individual 20%
Athletes
Sort
| # | Athlete | Team | League | Q | Views | VOE | Mom | Earn |
|---|---|---|---|---|---|---|---|---|
| 1 | Kansas City Chiefs | NFL | 99 | 4.7M | +1.9M | 67% | $68.9M | |
| 2 |   Courtland Sutton WR | Denver Broncos | NFL | 95 | 192.5K | +81.2K | 69% | $24.9M |
| 3 |  Tyson Bagent QB | Chicago Bears | NFL | 85 | 437.5K | +340.1K | 6% | $8.1M |
| 4 |  Kamren Curl S | Los Angeles Rams | NFL | 74 | 71.1K | +47.7K | 86% | $1.9M |
