The Will Sports Group
58th of 336 by clientsTier 4 — Boutique
On our board
the clients we track and their measured attentionTracked clients
9
on our board
Client earnings
$43.3M
salary + endorsements
Client value
$10.0M
implied
Client attention
521.8K
12 mo
Social reach
41.7M
per year
Top sport
Hockey
NHL
The business
approximate estimates, Forbes-anchoredEst. annual revenue
$1.9M
commission-based
Est. EBITDA
$705.5K
36.7% margin
Est. enterprise value
$6.8M
9.6× EBITDA
Contract value u. mgmt
$173.0M
implied book
Est. total clients
34
we cover 29.0%
Headcount
3
2 certified agents
Revenue / client
$56.6K
Est. client earnings
$12.3M
$1.2M / athlete
Databall Agency Index
a composite of scale, attention, star power, commercial pull and efficiency53.3
Index · #143 overall
Scale73
Attention56
Star power35
Commercial18
Efficiency61
Monetization FBusiness risk A0.1% of agency attention
League mix
by share of client earningsHockey 73%
Baseball 14%
Athletes
Sort
| # | Athlete | Team | League | Q | Views | VOE | Mom | Earn |
|---|---|---|---|---|---|---|---|---|
| 1 | ![]() ![]() Miro Heiskanen D | Dallas Stars | NHL | 92 | 40.2K | +7.0K | 30% | $8.5M |
| 2 | ![]() ![]() Beckett Sennecke F | Anaheim Ducks | NHL | 85 | 147.2K | +101.9K | 95% | $4.2M |
| 3 | ![]() ![]() Tyler Seguin C | Dallas Stars | NHL | 84 | 137.3K | +22.7K | 16% | $10.1M |
| 4 | ![]() ![]() Thomas Chabot D | Ottawa Senators | NHL | 82 | 29.7K | +5.3K | 34% | $8.1M |
| 5 | ![]() ![]() Carter Verhaeghe C | Florida Panthers | NHL | 73 | 34.3K | -5.5K | 1% | $7.1M |
| 6 | ![]() ![]() Matias Maccelli LW | Toronto Maple Leafs | NHL | 58 | 55.6K | +41.4K | 80% | $2.3M |
| 7 | ![]() ![]() Justin Brazeau RW | Boston Bruins | NHL | 58 | 50.2K | +33.4K | 84% | $914.2K |
| 8 | ![]() ![]() Marco Rossi C | Minnesota Wild | NHL | 25 | 1.7K | -77 | 46% | $37.6K |
| 9 | ![]() ![]() Marco Kasper C | Detroit Red Wings | NHL | 21 | 25.5K | +3.2K | 16% | $2.0M |












