Serena Williams
United StatesEstimated earnings
$20.5M
Momentum percentile
54
Views, last 12 months
2.5M
Above own baseline
−2.0M
Social reach
42.8M
TV audience
79.6M
Global views
7.3M
Unique reach
66.0M
Implied salary
$9.4M
Endorsements
$11.1M
Reported salary
$0
Peak of the year
—
Year by year
calendar years · team and league as they were| Year ▼ | Team | Global | In sport | Social | Views | Over expected | YoY |
|---|---|---|---|---|---|---|---|
| 2026partial | Individual | #79 | #8 | 156.8M | 2.0M | +524.1K | -29% |
| 2025 | Individual | #31 | #5 | 198.5M | 4.3M | +1.1M | +17% |
| 2024 | USB | #65 | #6 | 199.8M | 3.6M | +560.3K | -5% |
| 2023 | USB | #66 | #6 | 216.4M | 3.8M | −1.2M | -54% |
| 2022 | USB | #7 | #1 | 355.5M | 8.3M | +5.2M | +52% |
| 2021 | USB | #22 | #4 | 244.9M | 5.5M | +3.7M | +104% |
| 2020 | USB | #72 | #4 | 153.4M | 2.7M | +678.4K | -43% |
| 2019 | USB | #22 | #4 | 233.0M | 4.8M | +2.4M | -7% |
| 2018 | USB | #17 | #2 | 243.5M | 5.1M | +2.7M | +3% |
| 2017 | USB | #17 | #3 | 232.9M | 5.0M | +3.2M | +10% |
| 2016 | USB | #22 | #1 | 214.6M | 4.6M | +2.5M | +16% |
| 2015partial | USB | #6 | #1 | 188.8M | 3.9M | — | — |