Celtic FC
ScotlandRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
6.0
4th LgC-
Attention
Social reach
241.0M
1st LgB+
Star power
1.5M
2nd LgC+
Attention Share
26.3%
1st LgB+
Social momentum
69.0%
3rd LgC
Business
Payroll
$102M
1st LgB+
Revenue
$165M
1st LgB+
Franchise value
$536M
1st LgB+
Ranked within 6 in Scottish Premiership · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#247in economics, globalof 2,461#1in Scottish Premiership economicsof 6
Roster Stats Breakdown
18 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
280.4M
all platforms · year
#1
12.0M
Social followers
all platforms
#1
3.3M
Avid fans
8.3M casual
#1
1.1M
Avg TV / game
audience
#1
28.0K
Avg attendance
per game
Search & share
Wiki searches (year)
1.5M
Wikipedia
Attention share · league
0.5%
of league attention
Momentum & heat
Momentum
69%
percentile
Year over year
+9.2%
vs last year
Week heat rank
#58
spike vs expected
Month heat rank
#63
spike vs expected
Year heat rank
#196
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $24.8M
Commercial $57.7M
Matchday $82.5M
Revenue & value
#1
$165.0M
Revenue
annual
#1
$5.3M
Operating profit
annual
#1
$536.0M
Franchise value
estimated
Costs & attention capital
#1
$102.3M
Payroll
annual
rank = within Scottish Premiership (6 clubs)
Attention per $M revenue
8.9K
Celtic FC draws 8.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly