Scottish Premiership

ScotlandSoccer ↑Tier 36 teams21 tracked22nd of 215 leagues

Rankings Across Categories

raw value · rank · percentile · grade

Attention

Wiki Views

1.1M

12th SpB

Attention Share

2.1%

11th SpB

Social Followers

25.0M

23rd SpC+

Avg TV Audience

500.0K

22nd SpC+

Fan Universe

18.0M

25th SpC+

Business

Revenue

$420.0M

22nd SpC+

Franchise Value

$1.1B

21st SpC+

Media Rights

$57.0M

26th SpC

Wage Bill

$236.0M

29th SpC

Avg Revenue / Team

$35.0M

19th SpB-

Ranked within 90 in Soccer · 215 across all leagues

Standings

top teams by attention · 6 tracked

Ranked by league Q

#	Club	Title odds	Win %	Q Lg	Views / yr	VOE ×	Momentum	Y/Y	Revenue	Value	Tracked
1	Motherwell FC	—	—	97.5	506.1K	1.3×	77%	19%	$25.0M	$60.0M	2
2	Rangers FC	—	—	84.6	1.3M	1.2×	64%	5%	$115.0M	$374.0M	15
3	Heart of Midlothian FC	—	—	69.4	1.3M	2.1×	92%	91%	$25.0M	$60.0M	6
4	Celtic FC	—	—	54.6	1.5M	1.3×	69%	9%	$165.0M	$536.0M	18
5	Hibernian FC	—	—	38.5	670.7K	1.1×	56%	-1%	$25.0M	$60.0M	6
6	Kilmarnock FC	—	—	21.6	375.7K	1.1×	50%	-4%	$25.0M	$60.0M	3

Attention KPIs

reach, audience, and fan base · last 12 months

Views, 12 mo

1.1M

Wikipedia, as an entity

#36

25.0M

Social followers

all clubs

#43

18.0M

Total fan universe

all fans

#41

6.0M

Avid fans

12.0M casual

#42

10.0M

Unique viewers

the season

#34

500.0K

Avg TV audience

per event

#93

17.5K

Avg attendance

per event

Above baseline

2.1×

vs expected

Momentum

89%

percentile

Year on year

+53.7%

vs last 12 mo

Business KPIs

revenue, value, media, and labor

Broadcast $57.0M

Commercial $133.0M

Matchday $190.0M

#41in economics, all leaguesof 204

#41

$420.0M

Total revenue

annual

#56

$10.0M

Operating profit

#30

$1.1B

Combined value

franchises

#36

$35.0M

Avg revenue / team

per club

Media rights

$57.0M

annual

Commercial rev

$133.0M

sponsorship

Matchday rev

$190.0M

gate

—

Salary cap

per team

#18

64%

Wage-to-revenue

players' share

Avg player salary

$280.0K

per player

rank = among 204 leagues

Talent vs attention

who's over- and under-exposed for their level

talent percentile vs attention · 21

Where this league stands

growth and rank among the field

Rank among sports & leagues

1st

of 42 sports

22nd

of 215 leagues

+53.7%

year on year

Faces of the league

Celtic FC

Heart of Midlothian FC

Rangers FC

Attention over time

weekly Wikipedia views

This year · 52 weeks

All-time series coming with the historical pull.