Heart of Midlothian FC
ScotlandRankings Across Categories
raw value · rank · percentile · gradeAttention
Social reach
191.2M
3rd LgC
Star power
1.0M
4th LgC
Attention Share
9.5%
4th LgB+
Social momentum
92.0%
1st LgB+
Business
Payroll
$16M
3rd LgC
Revenue
$25M
3rd LgC
Franchise value
$60M
3rd LgC
Ranked within 6 in Scottish Premiership · 3.5K across all sports
Team Performance
standings, percentile-graded within the league#727in economics, globalof 2,461#3in Scottish Premiership economicsof 6
Roster Stats Breakdown
6 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
253.0M
all platforms · year
#3
1.5M
Social followers
all platforms
#3
410.0K
Avid fans
1.0M casual
#3
420.0K
Avg TV / game
audience
#3
14.8K
Avg attendance
per game
Search & share
Wiki searches (year)
1.3M
Wikipedia
Attention share · league
0.4%
of league attention
Momentum & heat
Momentum
92%
percentile
Year over year
+91.9%
vs last year
Week heat rank
#3,702
spike vs expected
Month heat rank
#3,646
spike vs expected
Year heat rank
#85
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $3.8M
Commercial $8.8M
Matchday $12.6M
Revenue & value
#3
$25.2M
Revenue
annual
#3
$400.0K
Operating profit
annual
#3
$60.0M
Franchise value
estimated
Costs & attention capital
#3
$15.6M
Payroll
annual
rank = within Scottish Premiership (6 clubs)
Attention per $M revenue
52.6K
Heart of Midlothian FC draws 52.6K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly